Critical Evaluation of L.P. Baltes' Statement and Discussion of Its Implications for Digital Marketers

Academic Paper from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, Edinburgh Napier University (Business School), language: English, abstract: This assessment is based on L.P. Baltes’ statement that digital marketing requires the existence of content marketing and that the success or failure of a company’s online communication depends largely ...