Corporate Identity (CI) und Organizational Identity (OI)

Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, University of Management and Communication Potsdam, Sprache: Deutsch, Abstract: Definition zu „Organizational Identity“: „The question, „What kind of organization is this?”, refers to features that are arguably core, distinctive, and enduring. These features reveal the identity of the organisat...