Consequences for Budweiser and its Marketing Management due to the Corona Crisis

Scientific Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Heilbronn University, language: English, abstract: As the current health crisis due to the dramatic spread of COVID-19 poses a challenge to societies, governments and businesses across the globe, also the American brand Budweiser is strongly affected by its consequences. Ther...