Competitive Intelligence Advantage

Introduction: Required Reading (Yes, Really) vii

1 The Emergence of the Hapless Executive 1

2 Defining and Refining Competitive Intelligence 13

3 Competitive Intelligence: What You Don’t Know Will Hurt You 35

4 Why Fixating on Competitors Is Misguided 57

5 Three Critical Distinctions 77

6 All Information is Not Equal 103

7 Knowing When and Why to...