Changing the Channel

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An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Pa...

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Leseprobe
E-Book
epub
9,99 €

An all-encompassing guide to making the most from multi-channel marketing

Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.

Pa...

Weiterlesen
Autor*in folgen

Details

  • ISBN: 9780470456897
  • Seitenzahl: 304
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 03.12.2008
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: epub