Brand communication of NIVEA. How Nivea creates its brand and product awareness, popularity, and acceptance through selected aspects of its advertising

Seminar paper from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: The aim of the present term paper is to explain how NIVEA reaches out to and convinces consumers regarding its brand and products in its advertisements. NIVEA uses several special techniques in its campaigns. It would be beyond the sco...