B2B Content Marketing and Buyer Stage. How to Engage Website Visitors with Appropriate Content

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Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Zurich University of Applied Sciences, language: English, abstract: This Master's thesis explores whether there are content stimuli that are best suited to a specific stage of the customers' buying cycle. In other words, is there a connection between the engagement of website ...
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Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Zurich University of Applied Sciences, language: English, abstract: This Master's thesis explores whether there are content stimuli that are best suited to a specific stage of the customers' buying cycle. In other words, is there a connection between the engagement of website ...
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Details

  • ISBN: 9783346282408
  • Seitenzahl: 262
  • Kopierschutz: Kein
  • Erscheinungsdatum: 26.10.2020
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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