"Augmented Reality" (AR) in Retail. Opportunities and Challenges for Enhancing Customer Experience

Case Study from the year 2022 in the subject Business economics - Market research, grade: 1,3, Hult International Business School, language: English, abstract: This text discusses the potential benefits and challenges of using augmented reality (AR) in the retail industry to enhance customer experience, increase sales, and gain a competitive advantage. The paper analyzes a Journal of Marketing art...