Asking Questions

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Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques ...
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epub
31,99 €
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques ...
WeiterlesenWeiterlesen
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Details

  • ISBN: 9781119214762
  • Seitenzahl: 448
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 07.08.2015
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: epub