Artificial Intelligence along the Customer Journey

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The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different...

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The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different...

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Details

  • ISBN: 9783031487927
  • Seitenzahl: 0
  • Kopierschutz: Wasserzeichen
  • Erscheinungsdatum: 19.12.2023
  • Verlag: PALGRAVE MACMILLAN
  • Sprache: Englisch
  • Formate: pdf