A Study on Factors Influencing the Selection of a Third Party Customer Loyalty Application

Research Paper (postgraduate) from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Institute of Computers and Business Management –School of Business Excellence, language: English, abstract: Today, every business wants to have loyal customers, as it knows that loyal customers provide more benefit than non-loyal ones. Therefore, to retain their e...