The Power of Nice

Praise for THE POWER OF Nice

"This book is the bible for negotiating deals in any business field. It is written proof of how Ron Shapiro reshaped the industry with his approach and then parlayed it into decades of orchestrating powerful deals. Being a good person who respects others is the ultimate trump card if you want to be successful in negotiations, and no one captures how to do that better than Ron."
—Kevin Plank, Founder and CEO, Under Armour

"I was amazed to find myself so immersed in a professional sales book. The book is an easy and enjoyable read. The Power of Nice provided insights that have enriched both my personal and professional lives...I find myself mentally referencing it each day. Life is a negotiation, and The Power of Nice has taught me to look for the win-win in every situation.
—Cheri Phyfer, President & General Manager, Diversified Brands, The Sherwin-Williams Company

"Ron details new ideas that add to his systematic, values based approach to negotiating and relationship building. In an age where the world is changing at amazing speeds, it's empowering to see that the principles Ron has shared with us to enhance our opportunities for success are timeless."
—R.C. Buford, President, San Antonio Spurs

"Ron Shapiro has updated his successful book of valuable lessons drawn from business, sports and community affairs into an excellent book of game plans for life."
—Larry S. Gibson, author of Young Thurgood, Professor of Law, University of Maryland School of Law

"Ron's thought process, approach and genuine desire to establish lasting relationships is worthy of consideration for anyone who negotiates at any level."
—Laurie Orlando, Senior Vice President, Talent Development & Planning, ESPN