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Erfolgsfaktoren des Mobile Marketing

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Management Sozialwissenschaften Recht Wirtschaft Wirtschaft

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Zeigt, auf welchen mobilen Trends im Konsumentenverhalten mobile Strategien aufgebaut werden können

Präsentiert die aktuellen Managementansätze, mit denen die mobilen Herausforderungen in Geschäftsmodelle umgesetzt werden können

Stellt die passenden Instrumente für das operative Mobile Marketing vor

Includes supplementary material: sn.pub/extras

Format: pdf
ISBN: 9783540852964
Publisher: SPRINGER
Ean Code: 9783540852964
Book type: E-book
Language: German
DRM: Watermark

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