What was the strategic position of Daimler Chrysler in the European car manufacturing industry from 1980 until the beginning of the new century?

Master's Thesis from the year 2003 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1 (B+), University of Canterbury (Canterbury Business School), language: English, abstract: This dissertation is about strategic positioning and managing strategic change. The first chapter makes clear the importance of clear defined strategy, mergers & acquisitions as well as...