The Dark Side of Personalization

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,2, Maastricht University, course: International Business - Strategic Marketing, language: English, abstract: “Online Privacy Fears Stoked By Google, Twitter, Facebook Data Collection Arms Race”, “Your E-Book Is Reading You”, ""Instant personalization" brings more privacy issues t...