Should Crystal Pepsi be re-launched?
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Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot o...
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Case Study from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, , language: English, abstract: Crystal Pepsi was a clear Cola launched by PepsiCo in the early 1990s, following a marketing trend for clear and pure products. However, after an initial success, sales dropped drastically and the product was pulled off the market. Since then, a lot o...
Weiterlesen