Introducing German clothes to the Canadian Market. A study of MODOMOTO's Marketing Mix Strategies

Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Vancouver Island University (Faculty of Management), course: International Marketing, language: English, abstract: The online retailer MODOMOTO was established in 2011 in Berlin, Germany. It sells high quality men clothing from famous brands and has already more than 50.000 cust...