Fredmund Malik
Management Is a Craft
www.campus.de
Outline
Management is no matter of ideology, nor is it a question of fashion. Management is a craft – the universal and most important discipline of the 21st century. Fredmund Malik, the leading expert in the field of general management, provides you with the knowledge it takes to bea successful executive and manager, in any position, within any organisation.
Fredmund Malik shows what it means to be an effective manager, how ordinary people can achieve extraordinary feats, and what an executive job really entails. Candid and outspoken, Malik sweeps aside the widespread errors and misconceptions that distort our understanding of sound management, proving that professionalism is an acquired skill. Right and good management always follows the same basic principles, irrespective of position, organisation or culture. And above all: Management is a profession – not a vocation.
Fredmund Malik’s theory is system-oriented and can thus be applied regardless of time or place. It is designed to work in all areas and industries of any society, irrespective of changing trends or national and cultural differences. Taking as his point of departure the consistent traits displayed by complex systems – phenomena that executives and managers are likely to address on a daily basis – Malik sets the standard for sound management in a knowledge-based economy.
Read more about the Malik Management Systems:
Principles of Effective Management
Tasks of Effective Management
Tools of Effective Management
The Malik Management System and Its Users
Information about the author
Prof. Dr. Fredmund Malik is a university-level professor of corporate management, an internationally renowned management expert and the chairman of Malik Management, the leading knowledge organization for wholistic cybernetic management systems, based in St. Gallen, Switzerland. With approximately 300 employees, a number of international branch offices and partner networks for cybernetics and bionics, Malik Management is the largest knowledge organization, offering truly effective solutions for all types of organizations and their complex management issues. Thousands of executives are trained and advised about wholistic general management systems. Fredmund Malik is the awardwinning and best-selling author of more than ten books, including the classic Managing Performing Living. He is also a regular columnist for opinion-leading newspapers and magazines and one of the most prominent thought leaders in the management arena. Among numerous other awards, he has received the Cross of Honor for Science and Art from the Republic of Austria (2009) and the Heinz von Foerster Award for Organizational Cybernetics from the German Society for Cybernetics (2010).
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Copyright © 2011 Campus Verlag GmbH, Frankfurt am Main.
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ISBN 978-3-593-41268-9
www.campus.de