Table of Contents
 
Title Page
Copyright Page
Dedication
Acknowledgements
Introduction
 
PART 1 - Getting Ready to Become a Top Coach
 
Chapter 1 - I Don’t Know! Do I Want to Be a Coach or Something?
 
“Coaching? It Sounds Great . . . but What Is It? Is It for Me?”
Check Your Passion
Proper Training
What Coaches Do
Why Coaching Is Booming!
Why Would People Hire Me to Coach Them?
The Top Coaching Niches Now
Why Not Become a Top Coach?
Meet Your Coaches
 
Chapter 2 - What’s Stopping You from Being a Top Coach?
 
Mastering the Mind Game of Top Coaches
Why Do Today What You Can Put Off until Tomorrow?
Focused on Success
Motivation Is Everything
Support for Your Success
The Intimidating World of Marketing
 
Chapter 3 - Conquer Excuses That Stand in Your Path
 
Who’s Making the Excuses?
Identifying Patterns That Are Fueled by Excuses
What If You Gave Up All the Excuses?
Technophobia: A Common Excuse
 
Chapter 4 - Thinking Like a Top Coach
 
Step One: Spot the Culprit!
Step Two: Identify the Culprit!
Time to Change Your Thinking!
You Be the Jury
 
Chapter 5 - Getting Started and Successful Studying Strategies
 
The First Steps Are the Hardest
Fear Holds You Back
Delaying Getting Started
Your Training Is Underway
Why Let the Work Wait?
So Much to Do, So Little Time
Your Exam Is Approaching
 
Chapter 6 - Focused on Your Goal
 
Focused on Your Vision
Identify What Distracts You
Strategies to Improve Focus
Schedule Distractions
Should I Multitask?
Breaking Up and Prioritizing Tasks
 
Chapter 7 - The Power of Self-Motivation
 
Understand Your Motivation
The Stages of Motivation
Inspiration for Motivation
 
Chapter 8 - Interpersonal Support Helps You Soar
 
Who Is Involved with Your Coaching Business?
Who Is Supporting You?
Who Is Sabotaging or Enabling You?
Collaborate with Those Who Know
Use Your Supports Wisely
 
Chapter 9 - Beat Avoidance and Procrastination
 
How Anxiety and Avoidance Develop and Grow
The Procrastination Solution
The Paradox of Perfectionism
Time-Management Problems
Let’s Move On
 
PART 2 - Marketing Secrets of Top Coaches in Action
Chapter 10 - Setting Up Your Coaching Business
 
“I Don’t Know How to Build a Business”
Organization of the Business
Marketing and Building Your Business
Financing Your Business
Get Moving Now!
 
Chapter 11 - Making Marketing Fun
 
How Can Something Stressful Be Fun?
The Fun Ones First
Active or Passive?
Marketing Buddies
 
Chapter 12 - Effective Proposals, Projects, and Joint Ventures
 
There’s More to a Successful Coaching Business . . .
The First Step: A Compelling Proposal
What’s in a Proposal?
Projects for Passive Income
Joint Ventures: The Key to Success
 
Chapter 13 - Larina Kase’s Tips for Successful Strategic-Referral Partnerships
 
What Is a Strategic-Referral Partnership?
What Can a Strategic-Referral Partnership Do for Me?
Who Makes a Good Strategic-Referral Partnership?
Strategic-Referral Partner and Affiliate—Same Thing?
How to Find Your Strategic-Referral Partners
Why Should They Refer to You?
Your Value Proposition
The Benefits of the Strategic-Referral Partnership
How to Get the Strategic-Referral Partner to Remember You
Become a Great Strategic-Referral Partner Yourself
Now Go for It
 
Chapter 14 - Joe Vitale’s Secrets to Mastering Internet Marketing
Chapter 15 - Making the Most of Limited Resources
 
No Time or Money?
Now for the Good News
 
Chapter 16 - Terri Levine’s Top 10 Marketing Secrets
 
1. Develop a Strong, Unique Elevator Speech
2. Target Your Ideal Client! Get a Niche!
3. Follow the Money
4. Speak!
5. All Things Advertising
6. Convert Window Shoppers into Customers
7. Learn Sales and Marketing
8. Getting Free Public Relations
9. What to Do When You Need Clients Fast!
10. Other Forms of Self-Promotion
 
Chapter 17 - Putting It All Together
 
Recommended Resources
Gifts to Help You Become a Successful Coach
Index

For my husband, Mark, who always believes in my dreams and is my biggest fan—Terri
To John, my soon-to-be-husband and the constant ray of light in my life—Larina
To my love Nerissa—Joe

Acknowledgments
I’d like to thank my husband, Mark, who gives me the space and freedom to be me and then fully loves me for who I am. Also my parents, Helen Levine and Walter Levine, who filled me high with self-esteem right from childhood, and all my amazing relatives (the Morgenbesser clan), especially my sister Lynn Boruchowitz, who seems to think I can do anything. My closest friends, Shannon and John Cane, Elaine Krinsky, and Betsy Lechner, who are always there for me. I’d also like to thank my mentors who taught me about business, marketing, and coaching, Eileen Seed, Thomas Leonard, Scott Hallman, Chet Holmes, Larry Loebig, and Sharon Teitelbaum.
To my wonderful business associates, Pat Zickefoose, Donna Eliassen, Sharon Wilson, Mary Heidkamp, Sue Guiher, Stefanie Hartman, Heather Lynn Jergens, Jan Carroll, and my nieces who work with me in my business, Sarah Lateer and Rachel Muraca, I simply could not accomplish any of what I do without you. You are all such superstars, and I am so appreciative of your creative talents (and what a treat to have my nieces working with me!).
I’d like to give huge thanks to my wonderful coauthors, Larina Kase and Joe Vitale. Joe has been one of my key mentors over the years and is a copywriting and marketing genius, and I feel honored to cocreate with him. Larina is an amazing woman, passionate and inspiring coach, and expert in knowing what the coaching market needs. These two fine people are a joy to play with.
Finally, I want to thank the Creator for giving each human being the power to create the life and work they desire and for the blessed life I am living.

Introduction
In my “other life,” I was a high-flying executive earning a ridiculously high salary. As far as everyone I knew was concerned, I had it all, yet I was deeply unhappy. I was working so hard that I didn’t have a life. I was stressed. I was tired. On top of this, I felt terribly guilty. How dare I, a wealthy and successful career executive, complain when so many others out there had no jobs or worked equally as hard as I did for much less money. I felt very ungrateful, but I couldn’t shake the feeling that this wasn’t for me. Life wasn’t meant to be this way, and one day I not only realized but also accepted that all that money I was earning meant nothing because it couldn’t buy the one thing I wanted and needed most.
I hired a life coach, and through the coaching process discovered why I felt the way I did and what I wanted most to be doing. Life was ticking by, and I wanted and needed to experience more before it was too late. I wanted to achieve my dreams. My desire has always been to help others, and I was so enthralled and excited about my own coaching experience and knew how effective and right it was that I wanted to help others this way, too. Of course, it wasn’t only the desire to switch careers that motivated this change. I wanted to work my own hours when it suited me, be my own boss—accountable to nobody else with all the freedom that entails—and I wanted to continue to earn good money. I wanted to earn my living doing something I loved. Well, doesn’t everybody? Do we really want to get out of bed early in the morning and go and do something we hate and spend all day, and then some, doing it? Puh-leeze!
When I walked away from my six-figure income and said, “I am going into business for myself and I’ll be working from home,” people were shocked. My family and friends thought I had lost all my marbles and tried to talk me out of it, especially when they learned just what the business was that I was going into: coaching. You have to understand, in the early days of coaching, many thought it was just a fad and would soon pass. (I guess you could say I’m now having the last laugh!)
Everyone was convinced I was crazy and doomed to failure, poverty, and regrets. But this was my dream, and I had every right to pursue my dream, my way, in my life. I started in a coach-training program and got personal training from the coaching legend Thomas Leonard. I was very happy the day I sat and passed my examination, and when I began my new career, I attracted 30 clients in 15 days! And that was just the beginning!
I pushed myself beyond my limits and ventured far outside my comfort zone, discovering just how much I was capable of, and went on to attain the much-coveted master certified coach designation. But I didn’t stop there! I stretched further, again amid cries of concern from well-meaning family and friends, and started my own coach-training program to teach others to become qualified, certified personal and business coaches. And I didn’t stop there, either. I went on to found Comprehensive Coaching U, the coach training program for professionals, and the Coaching Institute, training life coaches around the world, and authored Amazon.com best seller Work Yourself Happy, which was followed by Coaching for an Extraordinary Life, Create Your Ideal Body, and another Amazon.com best seller, Stop Managing, Start Coaching. I also became a popular keynote and public speaker. I was, and still am, happier than a pig in mud! But I must tell you, I’m not naturally brave, yet look what I’ve achieved! You can do it, too!
And now, instead of being called crazy, I’m called other names. My clients have nicknamed me the “wisdom wizard,” and a couple call me the “queen of coaching.” What I do may be different, but it works! I am now privileged and honored to have the reputation of being known as one of the most successful coaches in the United States today, and I have attracted an international following that continues to delight me. My circle of friends, acquaintances, and associates widens with each passing month, and they live in places like the United Kingdom, Norway, Sweden, Denmark, Germany, France, Turkey, Japan, Singapore, Australia, and New Zealand. This profession has truly blessed me in more ways than one!
And to think I may never have experienced this great joy in living! It took just one decision to hire my own coach, way back then, to turn my life around in ways I never dreamed would be possible.
Of course, it certainly helps that I have a background in business and marketing, and, yes, these skills certainly pushed me forward quickly when I was building my own coaching business. I left the corporate world with a track record of growing million-dollar businesses, so in many respects, I had a head start. And this is why my classes fill very quickly whenever I announce I am doing a marketing seminar. Naturally, other coaches want to know how I did it and continue to do it!
Nowadays, I am a nationally recognized authority on creating greater business and personal success, and I’m featured regularly in the media and on the Channel 10 NBC news in Philadelphia as a coaching expert. I still live in Pennsylvania, and when I’m not coaching, training, speaking, writing, or away on vacation, I love to race formula Dodge cars! (So okay, maybe I am still just a little crazy!)
And as to the question, why have I teamed up with Larina Kase and Joe Vitale to write this book? The answer is simple. The three of us have seen so many great coaches unable to make a great living as a coach or attract all the clients they wanted. We want you to enjoy what we’re enjoying—success, happiness, freedom. You see, we know what it’s like to yearn for something different but be too afraid to change and step into the unknown. We know how easily you can be a successful coach once you learn how and have expert coaches and mentors assisting you.
With this book, we hope to help you understand what is holding you back in your life! We want to help you identify the barriers and inner blocks stopping you from having the life you dream of, the freedom to do work you love and be paid for it. We want you to stop dreaming and start achieving!
To your success!
 
Terri Levine, CEO
The Coaching Institute
 
P.S. Visit me on my web site at http://www.TerriLevine.com.

PART 1
Getting Ready to Become a Top Coach

1
I Don’t Know! Do I Want to Be a Coach or Something?
Happy are those who dream dreams and are willing to pay the price to make them come true.
—Anonymous

“Coaching? It Sounds Great . . . but What Is It? Is It for Me?”

It’s the fastest growing business in the world today. It’s quite possible you’ve been toying with the idea of becoming a full- or part-time coach or consultant of some kind, or you’ve already completed your training and are daunted by the task of actually building a successful business. Or maybe you have already begun and want to know how to make business boom. Unlike other home-based businesses, this one is very rewarding, and we’re not just talking about financially, although it certainly is that, too!
So, are you wondering if the coaching business is right for you? Unsure what it takes to start a coaching business? Then let’s see if we can remove the mystery for you.
A coach, by Terri Levine’s definition, is a person who is a guide and supports other people on their life and work journeys to create more of what they are wanting. That doesn’t mean we give answers or advice, and it doesn’t mean we teach or lead. It means we act as partners with our clients to discover what they want and how best to achieve it. It isn’t about the coach having all the answers; it is about the coach helping the client tap into the answers.
Coaches aren’t magical, and we aren’t all necessarily brilliant. We simply have a drive to help others achieve more, and we have a strong desire to do this work.
The fact is, today, in most states, anyone can call themselves a coach. There are business coaches, wellness coaches, relationship coaches, life coaches, executive coaches, and fitness coaches. What sets coaches apart is their training and their specialty. So, before you make any decisions about if you should be a coach or whom you should coach or what training you need, let’s help you find your passion and see if you are cut out for coaching. If you are, let’s find out what’s holding you back from becoming a top one.

Check Your Passion

There is nothing more important in starting a new business than being sure that business is right for you and that you have a desire to be in that business. If you can’t imagine being on the phone, or in person, with individuals or groups for much of the time, then this profession isn’t a fit. If you get excited about speaking with people for most of the day and want to be self-employed, setting your own hours and your own fees, then coaching might be the right opportunity for you.
The most important thing is to be sure you feel a passion for doing this work. That you are so excited about the coaching business, owning your own business, and doing this work that you are willing to do the marketing (yes, marketing) that will allow you to share your passion with others.
If you can’t see yourself being a coach and sharing the fact you are a coach with others, then you might be a great coach who never gets to work with clients. You must be willing either to do the marketing (or share your coaching passion with prospective clients) or to pay someone to do this for you. This doesn’t mean that marketing has to be a dirty word or scary or manipulative. There are many resources to help you make this more fun—this book being one of those resources to help you.

Proper Training

If you still feel you have the passion for coaching and a willingness to find fun, easy, effortless ways to market coaching, then keep going. Now it is time to find out how and where you can learn coaching skills and, most importantly, to understand how you learn. Some adults like to take home-study programs, others online courses, some prefer to read books, others do well with in-person training, some do well by mentoring, and others by telephone group classes. Get clear about how you prefer to learn.
To be an effective coach, you will need coach training by other experienced, successful coaches who provide your training using the method in which you learn best and who can help you select your coaching niche and areas of expertise.
You don’t have to get your coach training in a standard way, nor do you have to belong to any coach lobbying organization or one of the various coaching associations or organizations to be an extraordinary coach.
You do need to have training that is fun, easy, and joyful for you, in which you really learn and can apply your learning, and in which you receive information and ideas that support you in your coaching business. Without the proper training, you will fall short of client expectations, you will have low self-confidence, and your chances of success will be much smaller.
Give yourself an advantage; find a training program to learn the skills you need. Do it for you and for your clients.

What Coaches Do

We think it is very important for you to really see and feel what coaches do with their clients and what it is like to have a coaching business. We suggest to all new coaches that they speak with people doing coaching and get a feel for what they like about coaching, what their days are like, and what to expect. You wouldn’t open a business without a clear picture, right?
When you have a vision for your coaching business, you will be able to achieve it. If you don’t, your chances of succeeding are much lower. Having a clear vision for your coaching business is like driving a car with a crystal clear windshield. You probably remember a time when you drove along with a clear windshield and noticed all of the beautiful scenery and colors in the environment. Not having a vision is like driving with a dirty windshield; not only will it be less enjoyable, but you will be likely to wind up lost, take a wrong turn, or miss important signs. A great quote by Yogi Berra to illustrate this idea is: “If you don’t know where you’re going, you might wind up somewhere else.”
When Terri received her master’s degree in speech-language pathology many decades ago, she had no clear idea of what she was to do all day long in that profession. After spending lots of money, time, and energy to get that degree, she soon discovered that this profession was somewhat boring. Rather than you also discovering something like this later, do some research right now.

Why Coaching Is Booming!

Coaching is a rapidly growing profession, both for personal coaches and professional coaches, because people are realizing, as are companies, that they need help. They have tried self-help books and tapes. They have brought consultants and trainers into their companies. But nothing has stuck, because once the book is read or the consultant leaves, we go back to our old ways.
The use of executive coaching is widely reported to be growing rapidly. A recent study published in Jeffrey E. Auerbach’s Seeing the Light: What Organizations Need to Know about Executive Coaching: The 2005 State of the Coaching Industry Report provides hard data to show the increased utilization of executive coaching. The College of Executive Coaching and Jeffrey E. Auerbach surveyed 101 organizations, and 58 percent of respondents said coaching utilization increased in their organizations in the past year, and 95 percent said coaching increased in the past five years. None reported a decline in coaching utilization. This impressive finding suggests that organizations that have utilized coaching find it so valuable that they continually increase its usage, even though executive coaching can be an initially expensive service (Auerbach, 2005). Companies are getting a great return on their investment!
The reason this profession is one of the fastest-growing professions in the world is simple. Individuals and businesses have come to the same conclusion: They want help, and they want results that last. Coaching does this; the results last and the outcomes are measurable.

Why Would People Hire Me to Coach Them?

Many coaches we have worked with ask why they would be hired. It is natural to wonder whether you will be truly successful and to doubt your own competencies. In this book, we will help you resolve some of the limiting beliefs about why people need to hire you.
So who gets hired? Coaches get hired because of their past experience in life and work and their skills and talents and because they have specialty coach training.
You will have clients hire you because of the jobs you’ve had, the education and experience you’ve had at work, what your values are, your natural skills, and the talents that you probably take for granted.
And, of course, they need to know about you to hire you. For this reason, we will dedicate several chapters to marketing your coaching business. Marketing works best when you build a niche around your own unique competencies and skills.
Terri knows a coach, a friend, whom she considers to be very organized. When this friend was looking for a coaching niche and deciding what types of clients to attract, Terri helped her see that one of the talents she took for granted—being organized—is in high demand and that many clients would hire a coach for this. She is now one of the top organizational coaches.
So, make a list of your life and work experiences. Go back, year by year, decade by decade. Where did you work? What are your skills, talents, abilities, and so forth? Where did you excel and shine?

The Top Coaching Niches Now

You can be a coach in almost any specialty area and be successful. Of course, it is best to create a specific niche for yourself. These are the general niches that are thriving today:
1. Health/wellness/weight-loss coaching. Let’s face it, the health industry and the weight-loss industry have been growing for years. With more people focused on self-care and alternative health practices, there is a huge demand for coaching in these areas. Larina Kase runs a program called STRENGTH Weight Loss & Wellness™ that certifies other professionals in weight-loss coaching (http://www.StrengthWeightLoss.com), and Terri has an extensive program at http://www.createyouridealbody.com.
2. Sales coaching. In the United States alone, there are more than 17 million people who sell. Coaches with this specialty are in demand and command top incomes. Learn more about this niche at http://www.bestsalescoachtraining.com.
3. Career coaching. This recession-proof niche is the largest coaching niche. When times are good, people change jobs or start their own businesses and hire career coaches. When things are tough and companies lay off people, people hire coaches to find a job or phase into a new career. Coaches in this niche will always be in demand. See more about this niche at http://www.terrilevine.com/workyourselfhappy.htm.
4. Corporate and executive coaching. Companies and their managers want to be more successful and want their businesses to make a profit. They also want their teams and leaders to possess more coaching skills. A recent article in the Harvard Business Review estimated that approximately $1 billion is spent annually on executive coaching in the United States (Sherman & Freas, 2004). Executive coaching is becoming prevalent in today’s businesses, and there are excellent opportunities for executive coaches.
5. Business coaching. Small-business and entrepreneurship coaching are hot areas! There are dozens of specific niche areas, and you can choose a couple or even several within business coaching. Terri is a professional business coach who works with large corporate teams as well as individual entrepreneurs. To see how Terri and Larina integrate multiple niches within business coaching, see http://www.TerriLevine.com and http://www.PAScoaching.com.
6. Personal coaching. With all of us having more demands placed on our time and wondering about our life purpose, more people each year hire coaches to help them create better lives. Coaches working with individuals to get more out of life have many clients, as this is a very popular form of coaching. Learn more about this niche at http://www.coachinstitute.com/coachinginstituteorientation.htm.
7. Parent coaching. Family dynamics have changed. People are asking, “What’s wrong with kids today?” Families are described as dysfunctional. Drug use, suicide, increased teenage pregnancies, school dropouts, runaways, crime, confusion—it’s all here and it’s not a Hollywood movie. It’s real. Children do not come with a guidebook, and what worked 10 to 20 years ago does not work today. Parents do not know what to do or how to cope, and with their busy lifestyles—and usually both parents work—they need ongoing support to learn and carry through new parenting skills designed for today’s family! Learn more about this niche at http://www.certifiedparentcoach.com.

What the Best Coaches Have in Common

The most successful and highly regarded coaches have the following skills and traits in common:
1. Can think on their feet.
2. Deep listening skills.
3. Ability to be with many kinds of people.
4. Nonjudgmental.
5. Ask powerful questions.
6. Make great observations.
7. Speak the truth.
8. Integrity.
9. Have a light perspective.
10. Excellent communication skills.
With approximately 25,000 coaches in the United States alone, coaching is an extremely popular field.

Why Not Become a Top Coach?

We don’t want you to be just any coach; we want you to become a top coach. When you are a top coach, you have an excellent platform for getting your ideas out to the public. You can help the most people, and you can enjoy a lucrative and rewarding career.
Coaches base their careers around helping others to achieve their goals. The problem is that many coaches do not know how to help themselves become the top in their fields. More than 50 percent of coaches are making less than $20,000 per year (Fairley & Stout, 2004).
Why? There are two reasons. The first is that coaches do not have information on how to build their businesses and market their services. There are dozens of excellent resources on this topic that tell coaches what they need to know to excel in their fields. We will highlight the most important marketing strategies for your coaching business.
For many coaches, the second reason is more salient: They are not putting into practice the knowledge about what works and how to succeed. You may know what you need to do to be successful: marketing, public speaking, writing, networking, and so on. But a problem occurs in translating this knowledge into action. Just as we know that we need to eat lower-calorie, healthful food and exercise to lose weight, we do not necessarily do it. Fears and self-doubts hold us back.
We’ve found that many people do not implement marketing ideas, or they do not do them as effectively as possible. Invariably, certain fears and insecurities come up and limit people from pursuing the marketing and sales tactics that will make their businesses take off.
Thousands of coaches and consultants suffer from fears and self-limiting beliefs about their credibility and competencies, their abilities to market their businesses, their internal motivation, and their likelihood of success. They engage in unhelpful behaviors, including procrastination, not using support effectively, and not setting the right goals.

Meet Your Coaches

We are here to serve as your own success coaches. Our ideas will help you and your clients. No matter what type of coach you are, you can use the ideas in this book in your coaching, and your clients are sure to benefit. Together, we, Terri Levine, Larina Kase, and Joe Vitale, have helped hundreds of coaches and business owners, and now we’re here to help you.
As the CEO of a coach-training program and an internationally recognized master coach herself, Terri will share her secrets of coaching success with you. For her, the proof is in the pudding: She has built and run several million-dollar companies and wants the same for you.
As a cognitive behavioral psychologist and business coach to professional service firms, Larina will help you overcome your limiting beliefs and master strategic marketing to help your business take off.
Joe will offer his expertise in personal development and marketing. His insights are interspersed throughout. Every coach wants to know how Joe approaches Internet marketing. You may be surprised by what he says. (Hint, mastering Internet marketing is not as hard as you think.) Read Chapter 14 to find out.
In this book, we will help you learn what you need to know. In Part 1, we will help you overcome whatever holds you down so you can soar to the top. Even if one area does not sound like a problem for you, read it anyway. You may not be aware of difficulties in a particular topic until you read the chapters. Or you may learn some valuable ideas and techniques that can improve your coaching skills. This can help you help your clients overcome whatever holds you back and make your coaching extremely effective. Then, in Part 2, we’ll give you many marketing tips and strategies to help you gain clients and build your business. Sound good? Keep reading.

2
What’s Stopping You from Being a Top Coach?
I have not failed. I’ve just found 10,000 ways that don’t work.
—Thomas Alva Edison
 
 
In Part 2 of this book, we delve into the best marketing strategies to help your business succeed. Before we do that, we want to prepare you to really make these ideas work. You may wonder whether you’ll be truly successful. You may wonder why your business is not yet extremely profitable. There are many things we do that hold us back. Are you ready to bring them out into the light and overcome them?
We’ll present an overview to get you thinking about what might be holding you back. Start thinking about what might stop you from becoming a top coach. Read this chapter and begin thinking. We’ll get into the details in later chapters.

Mastering the Mind Game of Top Coaches

We often hold ourselves back professionally for the same reason we stop ourselves from jumping off a tall building. It is self-preservation. We think we are protecting ourselves, and sometimes we are, but it is the extent and lengths we go to that determine whether we go too far or not.
In coaching we speak a lot about self-talk. That is those small conversations you have inside your head that dissuade you from doing something. Many people engage in negative self-talk; you may be familiar with some of these conversations yourself:
• I couldn’t do that.
• I’m not pretty/handsome enough.
• I’m so stupid!
• Why can’t I ever do anything right?
• I’ll never be rich!
These are examples of negative self-talk. Self-saboteurs are masters of negative self-talk. So, what’s the problem with these conversations with yourself? You become what you think. What you might consider merely an offhand remark to yourself, when repeated often enough, becomes truth to your brain.
If you’re putting off trying a career in coaching or consulting, maybe some of your negative self-talk might be:
• I’m not smart enough.
• I don’t have enough money.
• I don’t have enough time.
• I don’t know anything about business.
• What if I invest all that time, energy, and money and I fail?
Would it surprise you to know that some successful entrepreneurs also have doubts? The difference between them and you is they have learned to feel the fear and do it anyway.
They’ve learned to replace their negative self-talk with positive self-talk:
• I can do that!
• You don’t need to be Einstein to do that!
• I’m perfectly fine just the way I am!
• Where there’s a will, there’s a way, and I’m going to find it!
Feeling the fear and doing it anyway doesn’t mean you take silly risks, but you do need to rationalize your fears and determine if what you’re afraid of is real or not. A perceived danger is not a real danger. Whatever it is you fear, it may never happen! In fact, it probably won’t happen! You just have too good an imagination. So why not use the power of your magnificent imagination more positively?
And when it comes to the crunch, what is fear anyway? It is just another emotion. If your thoughts can create fear, they can also dispel fear. Your self-talk can be your best ally in conquering your fears. If fear is blocking you from moving forward and experiencing more from life, starting your own business, or even scuba diving, analyze your fear. What is it you are really afraid of, and is it a rational fear? Fear of failure is a silly one because how do you know you’re going to fail? You surely don’t go into business with the plan to fail! Fear that you won’t be able to cope is another silly one. You progress at your own pace. Nobody is forcing you to become an instant, overnight success! It rarely happens that way, in any case.

Why Do Today What You Can Put Off until Tomorrow?

We’ve uncovered fear and negative self-talk; is there anything else?
Yes, a common one is procrastination. Does this scenario seem familiar to you? “Sure, I could check out coach training—all the major training schools have web sites. But actually, now is not really a good time because I have to clean out the garage!” Or how about, “I can do a business basics short course at night school. It wouldn’t take long, but I work such long hours as it is. And it may only take a few months, but for me, it will feel like years! I’d fall asleep in class!” Or how about, “Maybe I could ring one of those coaching schools and ask about their home-study kits, because then I could study in my own time, when I’m feeling energetic. Well, I’ll think about that after I’ve cleaned the attic!”
It’s amazing how many of those awful jobs around the house get accomplished during these moments of procrastination. If your attic has waited 10 years to be cleaned out, don’t you think it can wait another 10 minutes while you make a phone call? You’re not signing your life away by finding out your options, and you never know, you just might be pleasantly surprised to find how easy it all can be for you.
Sometimes, there is more to procrastination than simply putting off doing something. Maybe your trouble is really that you are disorganized (and did you know you can hire a coach for that?). You can learn to prioritize the things you need to do each time and manage your time more effectively. If you really want or need to do something, the time is always available. We waste a lot of our spare time with frivolous activities or procrastination exercises. The real reason you procrastinate is to deliberately avoid doing something. And why do we avoid anything? Usually we are afraid!
So, you can go clean your attic if you choose, but if we had the choice, we’d rather make the 10-minute phone call. How can finding out about something be threatening? Are you afraid you’ll discover you actually could afford coach training, and before you know it, you’ll be giving up your secure job and coaching full time? And then are you thinking, “Will there be enough clients? What if I fail? What will I do then?”
How difficult is it to change that around and say to yourself, “I can have enough saved while I build my coaching practice,” or “I can coach part-time while I build my practice, and that way I keep my day job and the security of a regular income,” or “How great that I don’t have large setup costs to be a coach—even I can afford it!”
And have you noticed the longer you put off doing something, the worse it becomes in your mind? Putting things off doesn’t make them easier to tackle later; it makes them harder.

Focused on Success

Of course, not all procrastination is caused by fear or avoidance issues. Sometimes, we have difficulty focusing on what we should be doing due to outside distractions. Some of these distractions can be unavoidable, such as young children in the house or unexpected visitors. It’s when we allow these distractions to stop us from moving ahead that we get into trouble. We find it hard to get back into what we are doing when we are constantly distracted. The task becomes unnecessarily difficult. We develop a kind of fear of the task because we become confused and we are no longer sure of what we are doing and where we are. So what do we do in these instances? Well, some folks go clean the attic!
It is frustrating, yes, but not totally hopeless. What you need to do is manage your time more effectively. Tasks that require your focused attention should be scheduled at a time when children are either in school or in bed or can be looked after by your partner. Friends and family should be discouraged from visiting you during your official work hours if you are working from home. If you can’t find 10 minutes to make a phone call to inquire about training, for example, then send an e-mail. You can send an e-mail or a letter at any time of the day or night, and it will still reach its destination. Saying you can’t find 10 minutes of peace and quiet to make a phone call is just another excuse.
If you really want to be a coach or consultant and have the freedom of working your own hours and being your own boss, you need to focus your attention on one step at a time. Don’t allow yourself to be overwhelmed by all the things you think you may need to do. Don’t spread yourself too thin or you will be overwhelmed, those fears and doubts will raise their ugly heads, you will start with the negative self-talk, and before you know it, you’ll be up cleaning the attic! And still no closer to attaining your dream!
Instead of letting imaginary fears rule your life, take control. Make the phone call, send the e-mail or write the letter, and find out what is involved in attaining your dream. Then you can look at things like finances, managing your time to fit it in, and prepare a business plan that will enable you to go after your dream in a way that feels good for you. Just take it one step at a time.

Motivation Is Everything

Another reason you may be holding back from becoming a top coach is a lack of self-motivation. Some of us are born self-starters, and others need to be taught. Knowing that what you do is important, whether or not you receive outside recognition, is a key factor in being self-motivated. You become self-motivated when you enjoy the satisfaction of doing something well. You seek that. It makes you feel good about yourself. You also become self-motivated when you are passionate about something. High achievers are self-motivated by their need for either achievement or recognition or both.
If you want to become a top coach or consultant you will need a healthy dose of self-motivation. You know what you need to do and should be doing, and it is up to you to see that you do it. Once you’ve started the doing, the fear drops away. Getting started in the first place seems to be where most people become stuck. Instead of being afraid of challenges, see them as exciting opportunities to test yourself and grow in new areas. Set your goals high but make them realistic—break them down into smaller goals. Be prepared to take a few calculated risks. Learn to appreciate the wonderful sense of achievement you will gain each time you reach a minigoal. Remember that none of today’s superentrepreneurs were overnight successes, and it’s true that everyone must start somewhere. (Start being the operative word here!)
We’re asking you to take a good look at yourself now and be honest:
• What motivates you? Once you have discovered that, use it to motivate yourself now.
• Do you have fears and doubts holding you back? Identify them. Are they realistic or imagined? Feel the fear and do it anyway. Life’s too short, and you may never get a second chance.
• How are you sabotaging yourself? Do you procrastinate and deliberately avoid or put off doing things? What’s the worst that could happen if you decided to just stop procrastinating one day and take an action step toward your dream?
• Do you have trouble focusing? Are you plagued by distractions? What can you do about these, and how can you best manage your time?

Support for Your Success

Now you’re thinking fear, lack of motivation, procrastination, and distractions are behind your self-sabotaging habit. Yes, that’s quite true; however, there is more to it than that.