Introduction

 

List building is all about connecting with your target audience by offering them high quality information in exchange for their subscription and in affiliate marketing, a laser targeted, responsive email list will be the key element to your success.


Once a subscriber is a confirmed member of your list, you can begin s
ending promotional based follow-up emails in balance with relevant and useful content based on your overall market.


Email marketers collect leads using a combination of squeeze pages and opt-in forms. These forms are generated by your autoresponder provider and are embedded into the HTML code of your squeeze page template.

 

Each time a visitor to your squeeze page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.

List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them, which will encourage sales as well as repeat sales (which will make up the larger majority of your email marketing income).


 

 

Chapter 1

The Tools You Need

 

In order to begin building a profitable email marketing campaign however, you will need to make sure that you have all of the tools that are required, including:


1) Professional Autoresponder Account

With autoresponder services like www.Aweber.com and www.GetResponse.com, you are able to set up an unlimited number of mailing lists, each one featuring customized code that serves as your opt-in box.

 

By segmenting your lists, you will be able to tailor your emails so that they directly communicate with targeted groups of subscribers who are interested in specific information or topics.


An autoresponder is a mailing list system set up with pre-loaded messages due to go out on scheduled times. This means that you can write all of your messages at once but
have them trickle out to your subscribers on various days.

 

Being able to pre-create this content makes life a lot easier as an email marketer because you can set it up on auto-pilot and spend your time and effort consistently driving traffic to your squeeze page in order to continuously expand your list.


The autoresponder service provider you choose will provide you with an account where you can log in and create unlimited email campaigns as well. This means that you can cater to a dozen or more niche markets but keep things organized and well managed by emailing these groups individually as to avoid confusion.


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