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Table of Contents
Introduction
About This Book
Conventions Used in This Book
What You’re Not to Read
Foolish Assumptions
How This Book Is Organized
Part I: So You Want to Be a Landlord?
Part II: Renting Your Property
Part III: The Brass Tacks of Managing Rentals
Part IV: Techniques and Tools for Managing the Property
Part V: Money, Money, Money!
Part VI: The Part of Tens
Icons Used in This Book
Where to Go from Here
Part I: So You Want to Be a Landlord?
Chapter 1: Property Management 101
Understanding What Property Management Really Is
Considering the benefits
Confronting the icky parts
Examining the Types of Real Estate Available
Renting Your Property
Preparing the property
Knowing how much to charge
Capturing prospects’ interest
Turning interest into property visits
Picking your tenants and signing the deal
Getting Your Hands Dirty: Managing the Property
Moving tenants in and out
Collecting rent
Keeping the good tenants
Dealing with troublesome tenants
Maintaining the property
Protecting your investment
Chapter 2: Do You Have What It Takes to Manage Your Own Rental Property?
Understanding That Managing Rental Property Is a People Business
Identifying the Types of Real Estate Owners
The inadvertent rental property owner
The long-term investment rental property owner
Recognizing the Advantages of Owning Rental Property
Eyeing the Unique Characteristics of a Good Manager
Realizing that good management makes a difference
Separating your personal style from sound management
Managing your time
Delegating management activities
Knowing that your style is unique
Being Honest with Yourself about Your Skills and Experience
Chapter 3: Managing Your Property Yourself or Hiring a Pro
Managing Your Rental Yourself
The advantages
The drawbacks
The distance factor
Exploring Professional Management
Eyeing the pros and cons of using a pro
Understanding what a good property manager does
Telling the good from the bad
Compensating your property manager
Making sense of management agreements
Being aware of the tax consequences
Chapter 4: Taking Over the Property
Knowing What to Get Upfront
A list of personal property included in the sale
A copy of all tenant files
A seller-verified rent roll and list of all tenant security deposits
A copy of all required governmental licenses and permits
A copy of all the latest utility bills
A copy of every service agreement or contract
A copy of the seller’s current insurance policy
Working with the Current Tenants during the Transition
Meeting with the tenants in person
Inspecting the rental unit
Using a new lease or rental agreement
Evaluating the current rent
Part II: Renting Your Property
Chapter 5: Getting Your Rental Property Ready for Prospective Tenants
Viewing Your Rental Property from a Prospective Tenant’s Shoes
Paying attention to the exterior and common areas
Making sure the interior is up to snuff
Preparing Your Rental Unit the Right Way
General cleaning
Maintenance
Painting
Final cleaning
Carpet or floor covering cleaning
Using Outside Contractors
Chapter 6: The Big Three of Property Management: Rent, Security Deposits, and Rental Contracts
Setting the Rent
Examining the return on your investment
Conducting a market analysis of rents in your area
Coming Up with a Fair Security Deposit
Figuring what you can legally charge
Keeping security deposits separate from your other funds
Avoiding nonrefundable deposits
Paying interest on security deposits
Increasing (or decreasing) deposits
Choosing the Type of Rental Contract You Want
Contemplating a lease
Eyeing a periodic rental agreement
Getting your contract in writing
Chapter 7: FOR RENT: Generating Interest in Your Rental
Developing a Marketing Plan
Determining your target market
Thinking about what your renters stand to gain from your property
Understanding the Importance of Good Advertising
Eyeing the different approaches
Knowing which approach gives you the most bang for your buck
Getting your property to rent itself
Being Aware of Fair Housing Laws
Analyzing Your Advertising Options
Talking the talk: Word-of-mouth referrals
Showcasing your site: Property signs
Broadening your horizons: The Internet
Reading all about it: Newspapers
Papering the neighborhood: Fliers
Focusing on rental publications
Creating chat: Community bulletin boards
Going where the jobs are: Local employers
Meandering through other tactics to try
Chapter 8: Handling Prospects When They Come A’Calling
Understanding Why First Impressions Are Important
Valuing Phone Conversations above All Other Communication Methods
Preparing for Rental Inquiry Phone Calls
Having the basic tools ready
Answering the phone
Providing and obtaining the basic info
Selling the prospect on your property
Prequalifying the prospect over the phone
Handling phone objections
Converting phone calls to rental showings
Planning Ahead for Open Houses and Walk-Throughs
Holding an open house
Scheduling individual appointments
Providing directions to the property
Chapter 9: Strutting Your Stuff: Making Your Property Stick Out
Showing Your Rental Unit
Showing a vacant rental
Showing an occupied rental
Taking the First Steps to Get the Renter Interested
Prequalifying your prospect during the rental showing
Resolving your prospect’s objections
Convincing your prospect
Inviting your prospect to sign on
Having your prospect complete a rental application
Holding your prospect’s deposit
Developing priority waiting lists
Handling Mandatory Disclosures and Environmental Issues
Lead-based paint
Asbestos
Radon
Sexual offenders
Chapter 10: Eenie, Meenie, Miney, Mo: Selecting Your Tenants
Understanding the Importance of Screening
Establishing Tenant Selection Criteria
Why having criteria is important
How to create your criteria
Verifying Rental Applications
Confirming identity
Going over occupancy guidelines
Investigating rental history
Validating income sources
Reviewing credit history
Checking criminal history
Talking with all personal references
Dealing with guarantors
Making your final decision
Notifying the Applicant of Your Decision
Avoiding Housing Discrimination Complaints
The ins and outs of fair housing
Steering and chilling
Children
Reasonable accommodations
Reasonable modifications
Companion or service animals
Americans with Disabilities Act
Sexual harassment
Part III: The Brass Tacks of Managing Rentals
Chapter 11: Moving In the Tenants
Establishing the Move-In Date
Meeting with a Tenant Prior to Move-In
Covering the rules with your new tenant
Reviewing and signing documents
Collecting the money from your tenant
Inspecting the property with your tenant
Giving your tenant an informational letter
Distributing the keys to your tenant
Setting Up the Tenant File
Preparing a Welcome Package for Your New Tenant
Chapter 12: Collecting and Increasing Rent
Creating a Written Rent Collection Policy
When rent is due
Where rent is paid
How rent is paid
Dealing with Rent Collection Problems
Collecting late rent
Charging late fees
Handling returned rent payments
Dealing with partial rent payments
Serving legal notices
Raising the Rent without Sending Your Tenants Running
Figuring out how to raise the rent
Keeping your tenants (relatively) happy
Chapter 13: Keeping the Good Tenants (And Your Sanity)
Knowing What Tenants Want
Timely and effective communication
Quick responses to maintenance requests
Consistent respect for their privacy
Equal enforcement of house rules
Fair rental rates and increases
Recognizing the Ins and Outs of Renewing Leases
Reducing your turnover
Offering incentives for tenants to stay
Following up with tenants after move-out
Chapter 14: Dealing with Problem Tenants
Recognizing and Responding to Common Tenant Problems
Late or nonpayment of rent
Additional occupants
Inappropriate noise level
Unsupervised children
Exploring Alternatives to Eviction
Negotiating a voluntary move-out
Using mediation or arbitration services
Taking your tenant to court
Giving ’Em the Boot: Evicting a Tenant
Serving legal notices
Filing a formal eviction action
Following the do’s and don’ts of the eviction process
Collecting judgments
Handling Unusual Tenant Situations
Bankruptcies
Illegal holdovers
Broken rental contracts
Assignments or subleases
Departing roommates
Domestic problems
Tenant deaths
Chapter 15: Moving Out the Tenants
Requiring Written Notice of Your Tenants’ Move-Out Plans
Providing Your Tenant with a Move-Out Information Letter
Walking Through the Unit at Move-Out
Getting the 411 on the walk-through
Paying the security deposit — or not
Defining ordinary wear and tear
Using a Security Deposit Itemization Form
Deducting from the security deposit
Dealing with Special Situations
Forking out the dough: When damage and unpaid rent exceed the security deposit
Having your facts straight: When disputes arise about the security deposit
Reclaiming what’s yours: When the rental is abandoned
Part IV: Techniques and Tools for Managing the Property
Chapter 16: Working with Employees and Contractors
Surveying the Ins and Outs of Bringing Employees Onboard
Establishing job duties, work schedule, and compensation
Screening employees
Knowing your responsibilities
Working with your manager
Staying on the alert for danger signs
Firing an employee
Building Your Contractor and Vendor Dream Team
Recognizing what to look for
Avoiding common pitfalls
Chapter 17: Maintaining the Property
Recognizing the Importance of a Maintenance Plan
Being Prepared for Maintenance Issues
Emergency maintenance
Preventive maintenance
Corrective maintenance
Custodial maintenance
Cosmetic maintenance
Handling Rental Property Maintenance
Responding to tenant maintenance requests
Keeping tenants from doing repairs
Purchasing parts and supplies
Chapter 18: Keeping Safety and Security in Mind
Tackling Crime in and around Your Rental Property
Turning to crime prevention programs
Paying attention to tenant questions and complaints about safety-related issues
Responding to crimes when they occur
Taking Necessary Security Precautions
Keys and access-control systems
Lighting
Security firms
Prioritizing Tenant Safety
With tempered glass
With safe cords (or no cords) for window coverings
With anti-tip brackets for free-standing ranges
With appropriate enclosures and signage for swimming pools, spas, and hot tubs
Addressing Environmental Issues
Fire safety
Carbon monoxide
Electromagnetic fields
Mother Nature’s wrath
Mold
Bedbugs
Part V: Money, Money, Money!
Chapter 19: Two Necessities of Property Management: Insurance and Taxes
Cover Me, I’m Going in: Making Sure You Have the Insurance You Need
Telling the difference among the types of insurance coverage you can get
Determining the right deductible
Letting your tenants know about renter’s insurance
Handling potential claims
The Tax Man Cometh: Knowing Which Taxes You’re Responsible for Paying
Making sense of income taxes
Grasping (and appealing) property taxes
Chapter 20: Financial Management and Record-Keeping
Organizing Your Files
Maintaining Property Records
Taking Care of Business: Accounting
Creating a budget and managing your cash flow
Using computers for financial management
Chapter 21: Finding New Ways to Increase Your Cash Flow
Considering Non-Rent Revenue
Earning some cash with the wash: Laundry machines
Stowing some dough: Storage
Selling your space: Parking
Converting the World Wide Web to cash: Internet access
Cashing in on the ol’ dining room set: Furnished rentals
Putting Lease Options to Work for You
Taking Advantage of Government Programs
The scoop on rental subsidy programs
The lowdown on the Housing Choice Voucher program (also known as Section 8)
The 411 on rehabilitation loans
Working in Niche Markets
Taking another look at your pet policy
Renting to students
Catering to senior citizens
Designating your rental units smoke-free
Part VI: The Part of Tens
Chapter 22: Ten Reasons to Become a Rental Property Owner
You Can Diversify Your Investments
You Don’t Need Much Money to Start
It Can Be a Second Income
You Gain Tax Advantages
Real Estate Holds Its Value
You Get Leverage
It Beats Inflation
You Can Shelter Your Income
You Get a Positive Cash Flow
It Can Help You Retire
Chapter 23: Ten Ways to Rent Your Vacancy
Maintain Curb Appeal
Keep the Unit in Rent-Ready Condition
Establish a Competitive Rent
Offer Prospects a Rate Guarantee
Provide Wireless Internet Access
Offer Referral Fees
Accept Pets
Offer Move-In Gifts or Upgrades
Contact Corporate Relocation Services
Accept HUD’s Housing Choice Vouchers
Appendix: About the CD
Forms
Legal information
Bonus Part of Tens chapter
Educational opportunities and professional designations
Resources
Cheat Sheet
Download CD/DVD Content
Introduction
Welcome to Property Management Kit For Dummies, 3rd Edition. You can discover many of life’s lessons by doing some on-the-job trial and error. But that doesn’t apply to property management — the mistakes are too costly, and the legal ramifications too severe. This book gives you proven strategies to make rental property ownership and management both profitable and pleasant.
About This Book
Many landlord-tenant relationships are strained, but they don’t have to be. A rental property owner who knows how to properly manage his property and responds promptly to the legitimate concerns of his tenants will be rewarded with good people who stick around. The key is properly maintaining your property and constantly investing in upgrades and improvements. By doing this, you can be successful in meeting your long-term financial goals and realize that being a landlord is an excellent primary or secondary source of income.
This book is based on hands-on experience and lessons from my own real-life examples. Unlike many landlords and property managers, I believe that your tenants are your customers, not your enemies, and as such, you should treat them with respect. You may find investing in rental real estate to be a key piece of your overall investment strategy, but not everyone is cut out to be a property manager. I want to make sure you understand not only the basics of the rental housing business but also some of the tricks that can make you glad you’re a real estate investor.
Although this book is overflowing with useful advice and information, it’s presented in a light, easy-to-access format. It explains how to wear many hats in the property management business: advertiser/promoter (in seeking tenants), host (in showing the property), handyman (in keeping up with and arranging for repairs), bookkeeper (in maintaining records), and even counselor (in dealing with tenants and their problems). Just as important, this book helps you maintain your sense of humor — and your sanity — as you deal with these challenges and more.
I wrote this book in essentially chronological order — from your first entry into the world of rental property ownership and the corresponding steps to prepare and promote your property to showing your rental and selecting the right tenants. As a result, reading the book cover to cover makes sense, but feel free to read the sections that are most relevant to you at any given time. Skip around and read about those areas that are giving you problems, and I’m confident that you’ll find some new solutions to try.
To make your life easier, I’ve included many of the forms you need to be successful in managing your rental — whether you’re just starting out with a single-family rental home or condo, you have a handful of rental units, or you possess a whole portfolio of rental properties. If you’re reading this book in print, these forms are available on the accompanying CD; if you’re reading a digital version of this book, simply click the link in the table of contents to access the forms. Either way, feel free to print them out, have your local legal counsel review them, and start putting them to use.
Conventions Used in This Book
The Institute of Real Estate Management (IREM) and the National Apartment Association (NAA) are invaluable resources for rental property managers and owners. Because I mention them often, I refer to them by their acronyms.
I also employ the following conventions to help you navigate the text:
Italics highlight new, somewhat technical terms and emphasize words when I’m making a point.
Boldface indicates key words in bulleted lists and the action steps in numbered lists.
Monofont
highlights websites and e-mail addresses.
What You’re Not to Read
Managing rental property takes time, so you may want to read just the essential information to help you find success. In that case, feel free to skip the following:
Sidebars: These gray-shaded boxes are full of fun bits or humorous stories that are quite interesting (if I do say so myself), but they’re not essential for you to understand the topic at hand.
Text with True Story icons: These passages contain some of my real-life experiences to help keep you from making my mistakes.
Foolish Assumptions
When writing this book, I assumed that you’re likely reading this book because you’re one of the following:
An unintentional property owner — someone who, through a series of circumstances, suddenly and unexpectedly came upon an opportunity to own property. Perhaps you inherited a house from a relative and, not wanting it to sit idle, you decided to rent it out. Or maybe you transferred to a job in another city and because you’ve been unable to sell your home, you’ve been forced to rent the property to help cover the mortgage and operating expenses. Many property owners find themselves in the rental housing business almost by accident, so if you count yourself in this group, you’re not alone.
One of those people who has made a conscious decision to become a rental property owner. Perhaps, like many rental owners with a plan, you needed to buy a new, larger home and decided to keep your existing home as a rental property. Or maybe while you were looking to own your own place, you found a great duplex and decided to live in one unit and rent out the other. In a world where people seem to have more and more demands on their time, many aspects of rental property ownership are very appealing, like the capacity to supplement a retirement plan with additional income or the proven opportunity to build wealth. The key to achieving this success is finding a way to make money while still retaining control over your life.
Someone who already works in the rental housing industry. Maybe you’re just starting out or maybe you’ve been in the field for some time. Either way, you want to find out more about your chosen profession. Good for you. The rental housing industry has so much variety that you’ll always be discovering new things and appreciating that every day is a new challenge. Yes, there is some repetition (you must collect the rent every month), but unlike many jobs, no two days ever seem to be the same. That’s what attracts so many professionals to the field of property management (and keeps them there).
As an owner, real estate offers one of the best opportunities to develop a steady stream of residual income that you earn whether you’re sleeping, participating in your favorite leisure activity, enjoying your retirement, or relaxing on vacation. Whatever the circumstances, the bottom line is the same: You hope to generate sufficient income from the property to cover the debt service, pay for all operating expenses, and possibly provide some cash flow, along with tax benefits, appreciation, and equity buildup. The key to your success is knowing how to manage people and time. And this book has plenty to offer you on that front.
How This Book Is Organized
I’ve divided this book into six parts. The chapters within each part cover specific topic areas in more detail, so you can easily and quickly skim a topic of interest or troubleshoot the source of your latest headache! Each part addresses a major area of rental housing management. Following is a brief summary of what I cover.
Part I: So You Want to Be a Landlord?
Managing rental property isn’t everyone’s cup of tea. The chapters in this part assist you in evaluating your skills and personality to see whether you have what it takes to manage rental units — or whether you should call in the property management cavalry. If a management company is the answer to your prayers, I show you how to select one, what to expect, and how much it’ll cost. Finally, when the day of your escrow closing arrives and the ink is dry, flip here to find out what your immediate priorities are as you take over your new rental property.
Part II: Renting Your Property
The most important aspect of rental housing is keeping the unit occupied with paying tenants who don’t destroy it or terrorize the neighbors. In this part, you figure out how to prepare the property for rent, set the rents and security deposits, develop a comprehensive (yet cost-effective) marketing and advertising campaign, and show your rental unit to prospective tenants. Because all tenants look great on paper, I also fill you in on some tricks and techniques for establishing good tenant selection criteria.
Part III: The Brass Tacks of Managing Rentals
This part takes you from moving in your new tenants to moving them out — and everything in between. You get some strategies for collecting and increasing rent, retaining tenants, and dealing with those few tenants who give you a headache whenever your paths cross. Minimizing vacancies and retaining tenants is the key to success as a rental owner. But when your tenants complain incessantly, decide to repaint in nontraditional colors, or stop paying the rent, the real challenge of managing rental housing begins. In this part, you discover techniques for dealing with these issues and more.
Part IV: Techniques and Tools for Managing the Property
Assembling the right team of professionals — from employees to contractors — is one of the main ways to find success as a landlord. Another way involves maintenance, which can be one of the largest controllable expenses most rental owners face. In this part, I also shed light on how to meet the minimum standards required for your property to be habitable and the pros and cons of different alternatives for handling maintenance.
Last but most certainly not least, because landlords and property managers are sued more than any other business entity, you definitely want to review the issues of crime, fire protection, environmental hazards, and the safety and security of your rentals — and I help you do that here, too.
Part V: Money, Money, Money!
Having the proper insurance for your properties and property management activities can be a complex topic, so in this part, I guide you through the ins and outs of insurance. Taxes are another inevitability of life in the rental property business, so here’s where you find basic info on property taxes, the way rental property income is taxed, and some of the tax advantages of owning rental property. With all that money going out for insurance and taxes, you also want to know just how much cash flow your rental empire is generating, so I provide you with some basics on rental accounting and record-keeping.
Every seasoned rental owner should look for additional sources of income beyond rent, including the opportunities of lease options, which I cover in this part. The effect of government-subsidized housing programs continues to play an important role in many communities, so here you find info on the advantages and disadvantages of working with public rental assistance programs. Niche rental markets — like those catering to students and pet owners — are also worthy of your consideration, and I let you know how you can use them to your advantage.
Part VI: The Part of Tens
Here, in a concise and lively set of condensed chapters, are the tips to make the difference between success and foreclosure. In this part, I address the benefits of owning rental properties and provide tips to rent your vacancy today. I also suggest you check out the CD for a bonus Part of Tens chapter on ten common management mistakes and how to avoid them.
Property management and rental housing laws are dynamic, with something new arising every day. So because I’m just that nice of a guy, I also offer an appendix to help you navigate them. Count on the invaluable resources in this appendix to keep you current and improve your management skills.
Icons Used in This Book
Scattered throughout the book are icons to guide you along your way and highlight some of the suggestions, solutions, and cautions of property management.
This icon points your page-turnin’ fingers to files or forms you can use in your day-to-day property management.
Remember these important points of information, and you’ll have great success as a rental property owner.
Keep your sights on the bull’s-eye for important advice and critical insight into the best practices in property management.
Focus on this icon for real-life anecdotes from my many years of experience and mistakes. When you’ve managed more than 50,000 rental units in 30 years, you see some interesting situations. Now, I share them with you.
This icon highlights the land mines that both novice and experienced rental property owners need to avoid.
Where to Go from Here
Like any great resource book, you must read it! This book is designed for experienced or seasoned landlords, as well as rookies who still think all tenants are nice and prompt with rent payments and should be invited over for Thanksgiving supper.
Whether you’re contemplating rental real estate, looking to fine-tune your proven landlord secrets, or facing total financial ruin at the hands of the Tenant from Hell, this book offers chapter after chapter of solid rental property management advice, especially for the small rental property owner. It explains how to attract qualified prospects; select and screen tenants; maintain the rental rate; handle security deposits, rental contracts, broken water pipes, late rents, tenants who overstay (and don’t pay), and more. Find the topic you want to know more about and start reading right there. Remember: Everything is manageable and workable — if you know what you’re doing!
Property Management Kit For Dummies, 3rd Edition, helps you protect your investment and maintain your sense of humor, as well as your sanity, as you deal with one of the most unpredictable professions in life — property management. Consider this book your Property Management Bible, written just for you.