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Contents

Foreword

Introduction

Section I: Communicating to Succeed

Chapter 1: Communicate with Stories

Let’s Start with a Story

Remembering and Using Stories

I Couldn’t Possibly Tell That Story at Work!

A Good Story Well Told: Tips from the World of Theater

Review

About The Ariel Group

Chapter 2: Reclaiming Your Peer Power

Learn from Our Mistakes

Four Key Principles

Interpreting Your Responses to the About You Questionnaire

About NetSpeed Learning Solutions

Chapter 3: The Candor Advantage

A Working Definition of Organizational Candor

Putting Candor to Work

Conclusion

About Ridge Training

Chapter 4: Open Your Business to the World

Snapshot in Time

Communication in a Global Marketplace

How Culture Impacts Business: The Research

Language vs. Understanding

Establishing a Global Mindset

Stereotypes vs. Generalizations

Foundation for Improved Multicultural Communications

Global Business Is Not a Choice, It Is a Reality

About ECCO International

Bonus Activity I.1: Turning e-Mail Drains into Productivity Gains: Which e-Mail Would You Rather Read?

About Better Communications

Bonus Activity I.2: Build or Repair: A Tool for Difficult Communication

About Global Novations

Section II: Moving into Management

Chapter 5: Are You Prepared for Your Next Project?

What Is a Project?

The Four Vital Project Disciplines

The Four Distinct Project Phases

Project Management

Business Analysis

Product Development

Change Management

Roadmap to Project Success

Planning the Project

Specifying the Product

Building the Product

Implementing the Product

Where Do You Go from Here?

About Systemation

Chapter 6: Using Involvement in Decision Making to Increase Engagement

Results

Maximum Appropriate Involvement

Deploying the Model

About Interaction Associates, Inc.

Chapter 7: How to 10X Your Influence

Our Serious Problems Are Rooted in Human Behavior

Because We Lack Influence

Why Quick Fix Solutions Fall Short

Exponentially Increasing Your Success

The Study

The Six Sources of Influence

Using the Six Sources of Influence

The Conclusion

Next Steps

About VitalSmarts

Chapter 8: Speaking Up

Who Are They and What Is Their World Like?

Nine Tips for Success at the C-Level

Conclusion

About PowerSpeaking, Inc.

Chapter 9: Raising the Talent Bar

The Business Challenge

Business Acumen Defined

Business Acumen As a Leadership Competency

Business Acumen Training

Summary

About Paradigm Learning, Inc.

Chapter 10: Eliminate the Us vs. Them Dynamics

An Illustration

Phase I: The Five Steps of Initial Demonization (Downward Spiral)

Phase II: The Five Steps of Institutionalized Demonization (Emotional Investment)

Phase III: Reversing the Spiral (Conscious Humanization)

Soft Skills Are Hardest to Learn

About Learning as Leadership

Bonus Activity II.1: 3D Perception Sharing

About the Dede Henley Group

Section III: Executive Essentials

Chapter 11: Brilliance in Brief

The Main Message

Maximizing Brief Interactions

Conclusion

About Zenger Folkman

Chapter 12: Leading with Integrity

An Example

Walking Your Talk

Conclusion

About Strategic Leadership Collaborative, Inc.

Chapter 13: How to Tell a Story . . . and Why

How Do You Find a Story?

How to Tell a Story

Make It Memorable

About Kevin Daley Communications

Chapter 14: Your Invitation to Greatness

Are Great Leaders Born or Made?

Step 1: Practice the Top Ten Traits of Strategic Leaders

Step 2: Build Accountability with Consequences

Step 3: Build Strategic Leaders on Your Team

Take Action

About Impression Management Professionals

Chapter 15: How Does a CEO Do Engagement?

Beach Ball Meetings

Beach Ball Meeting Results

About Fierce, Inc.

Section IV: Developing Leaders

Chapter 16: Developing Future Leaders

Actions for Successful Leadership Development

The Ultimate Goal

About ebb associates inc

Chapter 17: Awaken, Align, Accelerate®—A Framework for Developing Leaders

The Six Principles of Awaken, Align, Accelerate

Applying Awaken, Align, Accelerate in Your Role

Applying Awaken, Align, Accelerate in Concert

About MDA Leadership Consulting

Chapter 18: Designing Great Leadership Development Workshops

1. Research-Based Content

2. Engagement

3. Storytelling

4. Feedback-Rich Environment

5. Appreciation

6. Intense Experiences

7. Peer Coaching

8. Self-Awareness

9. Performance Breakthroughs

10. Accountability for Learning

About Bluepoint Leadership Development

Bonus Activity IV.1: Historical Orienteering: Leadership Lessons from History

About Sonoma Leadership Systems

Sample Historical Orienteering Activity Handout

Sample Historical Orienteering Activity Card

Section V: Shaping a Vital Culture

Chapter 19: Bringing the Twelfth Man Alive in Your Organization

1. Use “Cultural Moments of Truth” to Show You Mean Business

2. Tell the Truth . . . Hear the Truth

3. Be Present

4. Tell Stories

5. Be a Healer

6. Lead Yourself

The Twelfth Man Lives

The Final Word

About The Whiteley Group

Chapter 20: Creating a Culture of Employee Work Passion

How Is Employee Work Passion Different Than Engagement?

Understanding How Employee Work Passion Is Created—A Review of the Appraisal Process

Understanding How the Factors Influence Intent and Behavior

Discretionary Effort

Intent to Perform

Employee Endorsement

Intent to Remain

Organizational Citizenship Behaviors

Summary

About The Ken Blanchard Companies

Chapter 21: Owners and Renters

Set the Right Example

Provide Feedback

Manage Talent

About the Center for Creative Leadership

Chapter 22: The Commercial Impact of Employee Engagement

Methodology

A Business-Driven View of Engagement

Commercial Impact

Engagement and Strategy Alignment

Executive Influence

Factors That Erode Engagement

Summary

About Performance Connections International

Chapter 23: Thank God It’s Monday!

Who’s at Fault 1: Executives

Who’s at Fault 2: Managers

Who’s at Fault 3: Employees

About The Emmerich Group

Chapter 24: Improving Workplace Cultures Through Respect, Service, and Safety at Work®

Three Guiding Words

Crisis as Opportunity

Key Ingredients

A Tool to Emphasize a Culture of Respect, Services, and Safety

About CPI

Chapter 25: Building Organizational Change Capability

The Leverage of Building Change Capability

Training and Development in Change Leadership

Change: The New Strategic Discipline

Summary

About Being First, Inc.

Bonus Activity V.1: Exploring Culture Through the Canyon

About Root Learning, Inc.

Section VI: Invigorating Your Training Process for Results

Chapter 26: Getting More from Your Investment in Training

The Opportunity

Missed Opportunity

Organizational Factors

Sam’s Story

Carla’s Story

Beyond Training

Before, During, and After Learning Interventions

Wanted: A Learning Culture

About RealTime Performance

Chapter 27: Does Your Organization Have It Backwards?

Step 1: Focus on Business-Level Results

Step 2: Realign Training Resources to Support On-the-Job Learning and Performance

Step 3: Make Formal Learning Efficient and Tactical

Level 2: Add Confidence and Commitment

Level 1: Focus on Engagement and Relevance

The New “Business Results First” Approach

Your Flag in the Ground

About Kirkpatrick Partners

Chapter 28: Design the Complete Experience

The Complete Experience

Four Phases of Learning

Checklist for the Complete Experience

Summary

About Fort Hill Company

Chapter 29: Engaging All Learners in an Age of Information Overload

Delivering Learning to Overloaded Brains

Learning Designed with the Learner in Mind

Step 1: Understand Your Learners

Step 2: Think About Your Learning Design

Step 3: Put It All Together in the Context of the Reality of Your Learning Environment

A World of Choices

Practice It!

About Herrmann International

Chapter 30: Behavior Changes That Stick

Assessing the Learning Environment

Picking the Right Owners

Choosing Sustainment Activities to Fit the Learning Environment and the Ownership Approach

Going the Distance: Communication Planning and Systems Integration

Seeking Expert Help

The Execution Edge

About Forum

Chapter 31: Reinforcement

Reinforcement

The Manager’s Role

About MOHR Access

Chapter 32: Take Courage

Lesson 1: Focus on the Business

Lesson 2: Build a Bridge Between Line and Training Functions

Lesson 3: Look for Progress, Not Proof

Lesson 4: The Client Is Probably Already Doing Measurement

Lesson 5: Track and Connect, Cause and Effect

About Beyond ROI, Inc.

Section VII: Timely Training Techniques

Chapter 33: The Seven Separators of Great Facilitation

Separator 1: Level 3 Energy

Separator 2: Starting Questions

Separator 3: The Opening—Inform, Excite, Empower, Involve

Separator 4: The Why

Separator 5: Directions—PeDeQs

Separator 6: Engagement

Separator 7: Dysfunction

About Leadership Strategies

Chapter 34: How to Teach Wisdom

Wisdom in the Workplace

Examples of Wisdom and Tacit Knowledge

Transferring Unique Marketing Skills

How the Wisdom Questions Work

Example of the Difference This Made

About The Steve Trautman Company

Chapter 35: Maximum Value from Simulations

1. Choose the Best Simulation for Your Needs

2. Structure the Learning Experience

3. Create Learner Accountability and Reinforcement

About Insight Experience

Chapter 36: Virtual Classroom . . . Real Results!

Best Practices to Successfully Implement Virtual Classrooms

Go Forth, Virtually

About DDI

Chapter 37: Training Triage

Cracking the Code of High Performance

Finding a Path to High Performance

Triage for Training

Training Triage Applied

What’s Next?

About VisionPoint®

Section VIII: Focus on Individual Development

Chapter 38: Redirect the Development Dialogue

An Old Story

Education Required

Turning Complaints Abound

Planning for Stimulating Career Conversations

Here’s to YOU!

About Career Systems International

Chapter 39: Building Your Business Acumen®

Securing Your Seat at the Table

Seven Steps for Building Business Acumen

Get Started Today

About Acumen Learning

Chapter 40: Resilience—Build This Essential Personal Capability

Why Change Is Challenging

Personal Resilience

Developing Resilience

About Resilience Alliance

Chapter 41: The Promise of Peer Group Coaching to Develop High-Potential Leaders

What High-Potential Leaders Have in Common

A Scalable Approach to Preparing High Potentials

The Basics of a Peer Group Coaching Approach

Eight Guidelines About What Makes a Successful Peer Group Coaching Program

The Benefits of Peer Group Coaching

About The Eblin Group, Inc.

Chapter 42: Maximize the Results and Multiply the Impact from 360-Degree Assessments

What Is 360-Degree Assessment?

What 360-Degree Assessment Is Not

Why Conduct a 360 Assessment?

Who Will Participate?

When Will You Conduct the 360 Assessment?

Which 360 Will You Administer?

The Kick-Off

Logistics

The Role of the Superior Managers

Feedback

Coaching for Development

Organizational Impact

About The Glacel Group

Chapter 43: How to Present 360-Degree Feedback Effectively

Understanding Why People Reject Feedback

Scheduling the Feedback Session

Choosing the Location of the Feedback Session

Methods for Delivering the Feedback

Choosing the Right Approach for Your Organization

Making Sure Your Chosen Feedback Delivery Method Is Effective

The Group Work Session

Choosing Facilitators and Coaches

Conclusion

About West End Consulting

Bonus Activity VIII.1: Composing Your Personal Credo

About the Authors

Section IX: Caring Customer Service and Sales

Chapter 44: Twelve Building Blocks of an Uplifting Service Culture

1. Common Service Language

2. Engaging Service Vision

3. Service Recruitment

4. Service Orientation

5. Service Communications

6. Service Recognition and Rewards

7. Voice of the Customer

8. Service Measures and Metrics

9. Service Improvement Process

10. Service Recovery and Guarantees

11. Service Benchmarking

12. Service Role Modeling

A Final Note: Where and How to Begin

About UP! Your Service

Chapter 45: Who Killed Service?

Who Are Customers?

What Is LIST®?

Why Do We Use LIST®?

When Can You Use LIST®?

When Not to Use LIST®

Measuring the Success of LIST®

Why LIST® Works

About Sigma Performance Solutions, Inc.

Chapter 46: Taming the Sales Manager Ego

Red Flags

Tips to Improve Sales Leaders’ Skills

Ready for an Ego Check?

About Amplify

Recommended Additional Reading

Website e-Tools

About the Editor

Index

About This Book

Why is this topic important?

An organization’s success depends on the skills and knowledge of its employees. Developing Talent for Organizational Results brings together the work of many of the most renowned learning providers in the world—all of them members of ISA: the Association of Learning Providers—to develop the skills and knowledge of your employees. The book provides activities and surveys, insight, and ideas to develop the talent required to ensure your organization’s success.

What can you achieve with this book?

This book offers you a broad selection of topics that are critical to your organization’s progress and future. The members of ISA wanted to publish something that you can implement immediately, so the book offers a wonderful array of tools that you can use with confidence that they will achieve the results they promise. Each chapter is a stand-alone slice of content focused on one topic. In addition, most chapters are accompanied by workshop activities; assessments, surveys, or questionnaires; processes, models, and tools; or training, consulting, or coaching techniques. These tools can be downloaded from the website, saving you time and energy during your implementation step.

How is this book organized?

The book is divided into nine sections, forty-seven chapters, and six bonus activities. The sections address topics that are critical to attaining organizational results by developing talent: communication, management, executive skills, developing leaders, corporate culture, training process, training techniques, individual development, and customer service. Each chapter focuses on one topic within the section, and all will enrich your training design. In addition, you will find a reading list near the back of the book that the authors provided to accompany many of the chapters should you wish to delve deeper into the topic. The back of the book also contains a list and brief description of each of the electronic tools found on the website.

About Pfeiffer

Pfeiffer serves the professional development and hands-on resource needs of training and human resource practitioners and gives them products to do their jobs better. We deliver proven ideas and solutions from experts in HR development and HR management, and we offer effective and customizable tools to improve workplace performance. From novice to seasoned professional, Pfeiffer is the source you can trust to make yourself and your organization more successful.

image Essential Knowledge Pfeiffer produces insightful, practical, and comprehensive materials on topics that matter the most to training and HR professionals. Our Essential Knowledge resources translate the expertise of seasoned professionals into practical, how-to guidance on critical workplace issues and problems. These resources are supported by case studies, worksheets, and job aids and are frequently supplemented with CD-ROMs, websites, and other means of making the content easier to read, understand, and use.

image Essential Tools Pfeiffer’s Essential Tools resources save time and expense by offering proven, ready-to-use materials—including exercises, activities, games, instruments, and assessments—for use during a training or-team-learning event. These resources are frequently offered in looseleaf or CD-ROM format to facilitate copying and customization of the material.

Pfeiffer also recognizes the remarkable power of new technologies in expanding the reach and effectiveness of training. While e-hype has often created whizbang solutions in search of a problem, we are dedicated to bringing convenience and enhancements to proven training solutions. All our e-tools comply with rigorous functionality standards. The most appropriate technology wrapped around essential content yields the perfect solution for today’s on-the-go trainers and human resource professionals.

image Essential resources for training and HR professionals

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For Shane and Thad, my first developing talent experience

Foreword

It was scheduled for Atlanta and everyone would be there: prospects, customers, and competitors alike. It was 1977. Every year the ASTD national conference was the event that drew them together. “Why not have Forum Corporation host a cocktail party during this convention?” thought Richard Whiteley. “But a different kind of gettogether . . . one that excludes customers and suppliers. One that is for competitors only.”

That was the genesis of ISA (Instructional Systems Association). Invitations were sent to the CEOs and presidents of a number of prominent training companies of the day inviting them to a first-ever exclusive gathering of competitors. Wilson Learning, Psychological Associates, Xerox Learning Systems, Forum, and others were invited. In all there were about fifteen attendees.

“The atmosphere was electric and the sharing was candid and wide-spread. The desire to continue such dialogue was sown and ISA’s norm of open sharing was cast.”

Richard Whiteley

Between 1977 and 1978, three organizational meetings followed. Larry Wilson of Wilson Learning hosted the first in Eden Prairie, Minnesota; Chuck Cole the second at Tratec in Los Angeles; and John Humphrey the third in New York City. During these meetings, the association was named, its purpose was articulated, and the by-laws were drafted. Participants in these early start-up meetings included Mathew Juechter, Larry Wilson, Don Schrello, Chuck Cole, Tom Blodgett, Todd White, Bill Byham, Richard Whiteley, and John Humphrey.

By the end of 1978, the association received its formal IRS sanction as a 501(c)6 trade association. As a result, ISA’s first annual meeting was held in February 1979 at the Hilton Riviera in Palm Springs, California, where John Humphrey was elected ISA’s first president and Nancy Lague became the first administrator of ISA.

The first ISA membership roster consisted of nineteen firms—these were the forerunners in the practice of sharing competitive industry insights.

This purposeful network of dedicated training industry architects changed the lives of the individuals leading these companies as well as those of their clients. Without realizing the long-term impact, these pioneers established a collaborative venue to test their thinking as they pursued the design, development, and delivery of solutions for their clients. Little did they know that their efforts and their support of each other would change the lives of corporate executives and enhance and accelerate the success of worldwide corporate enterprises.

In the early days of ISA, the issues focused on packaged, off-the-shelf products. The emphasis was on training for individual performance. Products were based on nearly 100 percent classroom instruction and were almost exclusively paper-based. ISA members had published a smattering of books, and content expertise was overwhelmingly focused in the soft skills interpersonal arena. ISA was on the budding edge of an emerging industry that didn’t have much boardroom clout. Neither we nor Wall Street knew much about each other.

By 1998, ISA member firms offered not only quality training products but extensive research and consulting capabilities for improving workplace learning and performance. The emphasis was on organizational performance and teams of individuals rather than “the” individual. Some form of non-classroom study was incorporated into the delivery of product and services and content emerged in every format—paper, CD-ROM, satellite, internets, intranets. By this time more than three hundred books authored by ISA members were on best-selling lists, and thousands of articles were in circulation. Many ISA members were considered “gurus” in the industry. While soft skills continued to be a significant offering, technical knowledge and skills was becoming a more prominent topic. ISA members recognized the significant investment their clients were making in their most precious asset—their people. They found themselves in frequent consulting discussions in the boardrooms of their clients.

“I am often asked what the acronym ISA represents. The easy answer is instructional systems association, but the significance is rooted in ISA’s foresight. Back in the founding days of the association, the founding members intuitively knew that inter-connectedness and inter-dependence were crucial in organizational learning—it would always require a system or systemic thinking and solutions to realize results.”

Pam Schmidt, ISA Executive Director

In 2005, ISA “renamed” the association in an effort to reflect the expansive nature of the solutions ISA members provide worldwide. When the membership was asked about retiring the ISA acronym, there was a strong majority, including many newer members beyond the founders, who wanted the ISA acronym to remain. Today ISA is known as ISAThe Association of Learning Providers.

In the late 1990s, thanks to the leadership of Jerry Noack, ISA member, Training magazine interviewed several ISA CEOs to discuss lessons learned over more than fifteen years. So much of what was shared is taken for granted today. These lessons are worth repeating and their underpinnings are embedded in the chapters of this book.

“When we ask customers what’s important, reliability is first and honesty—imagine that, honesty—is second.”

Richard Whiteley

“Reengineering is being bastardized across this country to manipulate and dislocate people.”

Steve Wall

“Boards are not holding CEOs accountable for dealing with some of those large change issues.”

Mathew Juechter

“Training has to connect not as a program but in increasing communication within the entire culture.”

Herb Cohen

“Once the company re-forms, training builds trust, it builds futures, it builds common dreams.”

Kevin Daley

Today, ISA member firms serve more than 100,000 client companies around the world. Every learning medium is utilized and every venue is committed to organizational results. The fundamental belief is that improved individual performance at every level of the enterprise will exponentially improve and enhance the performance of the organization. Agility, creativity, and innovation are critical skills in today’s organizations. Learning virtually and on mobile platforms is a necessity, not a convenience.

Despite the magnitude of global unrest and economic upheaval during the past decade, ISA continues to stand strong. The association enjoys an impressive retention rate greater than 90 percent and a promising trend in new member enrollments is gaining momentum. ISA membership is available to any firm whose business is dedicated to the transfer of learning and knowledge for work-related performance. The association is dedicated to helping training and performance firms build, enhance, and share their success with one objective in mind—the client. If you are interested in becoming a member of ISA, feel free to call me. I would welcome the conversation.

As for the industry, ASTD reports that business leaders continue to dedicate substantial resources to employee learning and development, estimating U.S. organizations spent $125 billion in 2009. In ASTD’s 2010 State of the Industry Report, it was reported that 26.9 percent of overall spending was spent on outsourcing (utilization of external providers). For the first time since 2004, there was an increase in utilization of external providers. And there is every indication that this will continue.

I am humbled by what ISA member firms have accomplished over the last thirty years. If you read the short company summaries after each chapter, you will be amazed at what they have done and stand ready to do for the future.

Pamela J. Schmidt

ISA Executive Director

3735 Franklin Road SW, #281

Roanoke, VA 24014

(540) 890-3197

pschmidt@isaconnection.org

www.isaconnection.org

Introduction

Any time a group of talented, professional leaders join forces to pool the best that they have to offer, the result is astonishing. Developing Talent for Organizational Results is a perfect example. The book brings together the work of many of the most renowned learning providers in the world—all of them members of ISA: the Association of Learning Providers. Forty-six inspiring chapters and six bonus activities present the wisdom of these leaders in the field of training and development. You know their corporate names: The Ken Blanchard Companies, DDI, Forum, Herrmann International, Career Systems International, Zenger Folkman, and others. All have generously shared insights in their primary areas of expertise. This book is filled with a million dollars’ worth of consulting advice to help your organization achieve desired results.

Why This Title?

The best companies win with highly talented, highly committed employees—hiring the talent when they can and developing it when they must. As the world turns faster, each organization recognizes the need to adapt to the future or face failure. Organizations are made up of people who lead, manage, create, produce, teach, learn, communicate, and engage. Developing an organization’s talent is a basic requirement to achieve positive organizational results.

According to the American Society for Training and Development’s (ASTD) 2010 State of the Industry Report, U.S. companies spend $126 billion annually on employee learning and development programs. This book brings together methodologies, practices, processes, and other key information that will help you make wise decisions about your organization’s investment in developing its talent. For example, do you need ideas for improving communication? See Section I. Do your leaders need to be developed? Section IV will have answers. You will find answers to many of your most sought-after employee development concerns to improve leadership, management, and communication skills; to address training, learning, and engagement issues; and to shape the culture and care for your customers.

How Do You Find Answers?

With this book, you hold in your hands ideas from 52 of the top consulting and training firms in the United States. Each has provided you with complete information to address an issue that may be plaguing your organization, to launch an idea you may have considered, or to implement a process.

Several of the activities could fit into more than one category; for example, Chapter 12, “Leading with Integrity,” appears in Section III, Executive Essentials. It could just as easily have appeared in Section V, Shaping a Vital Culture. I advise you to use the table of contents and the index liberally to ensure you identify all of the chapters that may be related to your need. A general description of each of the sections may give you a head start.

Need More Assistance?

As we developed this book, we wanted to ensure that it is as useful as it is impressive. We wanted to ensure that the content is something that you could easily implement in your day-to-day work. And we wanted to ensure that you had a way to find all the support you required to apply the content to what you do. To address this, we have provided a resource list, downloadable tools, and contact information for each of the ISA member contributing companies.

Reading List. After reading the chapters, you may want additional resources to delve deeper into the chapter topics. Most of the chapters are accompanied by a reading list in the back of the book to make it easy for you to find additional resources.

Ready to Deliver Tools. Each chapter is also accompanied by a tool—a survey, process, questionnaire, assessment, tips, quick references, and the like—that is briefly described in the back of the book. You can download these tools directly from the website at www.pfeiffer.com/go/isa [user name: training; password: biech] for your immediate use. Here’s the best part—as long as you maintain the copyright information and the “used with permission” designation on the tools, you may use all of them for your daily work. This is a generous gift from the ISA companies.

Contact the ISA Member Companies Directly. Do you need more specifics? Want to take the concept to the next level? Want to bring the company on-site? All contact information is located at the end of each chapter. These companies are interested in your success. Call them and schedule a meeting or a conversation. The ISA member companies either have the answers you need, or know how to help you find them.

ISA’s Developing Talent for Organizational Effectiveness is the culmination of the efforts of many of the most influential and respected leaders in the learning and development field whose work continues to shape the industry.

And It Would Not Have Been Possible Without . . .

Elaine Biech

ebb associates inc

Norfolk, VA

January 2012

SECTION I

COMMUNICATING TO SUCCEED

Introduction

You spend most of your working time communicating. We all need to write and speak no matter what our jobs happen to be, whether we are directing, collaborating, supervising, instructing, inspiring, persuading, leading, or selling. And you had better be darned good at it if you expect results—both personal and business. Your career advancement depends on your ability to communicate well. Your success in achieving organizational and department goals depends on your communication abilities as well.

The changing environment and increasing complexity of the 21st century workplace make communication even more important, and it is not getting easier. Technology has in fact made communication faster, more complex, and expanded the volume. There are more communication methods, and each generation has its own preference—and all are correct. In addition, the increased global presence of organizations and the expectation of 24/7 communication makes clear, complete, and concise communication more crucial than ever.

Good communication matters because business organizations are made up of people. In business, communication is everything. Although often termed a “soft” skill, communication in a business organization provides the critical link between functions, creates avenues to our customers, and ensures the goals of the organization are achieved.

Consider the alternative—poor communication, or even worse, not communicating at all. Oh, you have had that experience? Communication still reigns as the number one issue in almost every employee satisfaction survey.

Good communication is good business. We need to continue to work toward improving communication personally, interpersonally, and corporately. Communication is a broad topic that covers many aspects. It is fitting that the four chapters in this section are spread almost as far as the topic of communication itself.

Accompanying the four chapters are two dynamite activities.