Advertising and Society

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"Advertising and Society is a wonderful way to inspire discussion among students on the leading controversies in advertising."
John Sweeney, University of North Carolina at Chapel Hill

"This point/counterpoint approach looks inside our multi-faceted advertising industry. But it's also a look inside ourselves as we examine our own beliefs. If you want your students to ...

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35,99 €

"Advertising and Society is a wonderful way to inspire discussion among students on the leading controversies in advertising."
John Sweeney, University of North Carolina at Chapel Hill

"This point/counterpoint approach looks inside our multi-faceted advertising industry. But it's also a look inside ourselves as we examine our own beliefs. If you want your students to ...

Read moreRead more

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  • ISBN: 9781118587768
  • Number of pages: 312
  • Copy protection: ADOBE_DRM
  • Publication Date: Jun 26, 2013
  • Publisher: WILEY-BLACKWELL
  • Language: English
  • Format: pdf

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