Effect of Sales Promotion Activities on Consumer Buying Behaviour. A Case Study of Watanmal Group

Fallstudie aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, , Sprache: Deutsch, Abstract: The study sought to assess the effect of sales promotion activities on consumer buying behaviour by using Watanmal Group as a case study. The study used both quantitative and qualitative research techniques. In achieving the research objectives both primary and secondary data was...