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Eco-Innovation: The Toyota Prius Case

Eco-Innovation: The Toyota Prius Case

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Felix ReutterFelix Reutter
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Betriebswirtschaft
Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovatio...
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Seminar paper from the year 2013 in the subject Business economics - Operations Research, grade: 1,0, Carl von Ossietzky University of Oldenburg, language: English, abstract: The aim of this paper is to argue why the Toyota Prius can be classified as product eco-innovation and to study why the eco-innovation Toyota Prius has been successful. For this purpose the general literature on eco-innovatio...
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Details

  • ISBN: 9783656538653
  • Seitenzahl: 22
  • Kopierschutz: Kein
  • Erscheinungsdatum: 11.11.2013
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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