Preface by Robert E. Denton, Jr.- Part I Political Campaign Communication in 2016 Presidential Campaign.- Chapter 1 The Early Campaign of 2016: And They Just Kept Coming by Judith Trent.- Chapter 2 The Nomination Game: 2016 by Henry C. Kenski and Kate M. Kenski.- Chapter 3 The 2016 Presidential Nominating Conventions by Rachel L. Holloway.- Chapter 4 Presidential Debates 2012 by Ben Voth.- Chapter 5 Political Advertising in the 2012 U.S. Presidential Election by John Tedesco and Scott Dunn.- Chapter 6 The New Media Campaign of 2016 by John Allen Hendricks, Stephen F. Austin State University and Dan Schill.- Part II Studies of Communication in the 2016 Presidential Campaign.- Chapter 7 ’Personae’ in the 2016 Republican Nomination Campaign by Dennis D. Cali.- Chapter 8 A Gendered Influence in Campaign Debates? Exploring Hillary Rodham Clinton’s Presidential Debate Performance by Mitchel S. McKinney and Mary C. Banwart.- Chapter 9 Issues of Gender in the 2016 Presidential Campaign by Robert E. Denton.- Chapter 10 The Politics of Hate: The Creation and Response to Wedge Issues by Rita Kirk and Stephanie Ann Martin.- Chapter 11 Political Scandals in the 2016 Presidential Campaign by David R. Dewberry.- Part III The 2016 Presidential Election.- Chapter 12 Campaign Finance and its Impact in the 2016 Presidential Campaign by Cacey Myers.- Chapter 13 Explaining the Vote in 2012 by Henry C. Kenski and Kate M. Kenski