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Rewire your brain for investing success
As an investment advisor to high net worth individuals, Wai-YeeChen has spent years watching her clients make investmentdecisions--some good decisions and some not-so-good decisions.Though confronted by the same market variables, those clients oftenmake very different choices with very different results. Here, Chenargues that it's usually not the data that affects investordecision-making as much as the way investors themselves think. InNeuroInvesting, Chen argues that investors can change theway they think in order to change the way they invest. She presentsfour elements that affect investor decision-making and reveals howinvestors can rewire their brains to make better investingdecisions for better returns.
* Uses neuroscience to explain how successful investors thinkdifferent
* Written by an experienced investment advisor who works at oneof Australia's premier retail brokers
* Explains investing using real-world stories about investorsfrom an advisor's perspective
When it comes to investing, how you think has a huge impact onhow you make investing decisions. Based on the real science of howpeople think, NeuroInvesting offers every investor a chanceto change the way they invest by changing the way they think.