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Guerilla Marketing des 21. Jahrhunderts
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Jay Conrad Levinson (1933 - 2013) gilt als der "geistige Schöpfer und Vater des Guerilla Marketings". Der Unternehmensberater hat mehrere Erfolgsbücher zu diesem Thema geschrieben. Darüber hinaus war er Vizepräsident und Kreativdirektor bei verschiedenen Werbeagenturen sowie Gründer der internationalen Guerilla Marketing Association.
- Format: pdf
- ISBN: 9783593414683
- Publisher: CAMPUS VERLAG
- Author: Jay Conrad Levinson
- Ean Code: 9783593414683
- Book type: E-book
- Language: German
- DRM: Watermark
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