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Neuartig: kein vergleichbares Buch auf dem Markt

Relevant: hoher Stellenwert in vielen Unternehmen und Kommunikationsabteilungen für das Thema

Praxisbezogen: Konzept ist aus der Praxis entstanden und wird theoretisch fundiert

Includes supplementary material: sn.pub/extras

  • Format: pdf
  • ISBN: 9783658108540
  • Publisher: VS VERLAG
  • Ean Code: 9783658108540
  • Book type: E-book
  • Language: German
  • DRM: Watermark
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