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Crossing the Chasm
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
- Format: epub
- ISBN: 9780061795862
- Publisher: HARPERCOLLINS E-BOOKS
- Author: Geoffrey A. Moore
- Ean Code: 9780061795862
- Book type: E-book
- Language: English
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