Chapter 1: The Need for Good Data.- Chapter 2: Basic Data Types and When to Use Them.- Chapter 3: Representing Quantitative Data.- Chapter 4: Planning Your Data Collection and Analysis.- Chapter 5: Good Datasets.- Chapter 6: Good Data Collection.- Chapter 7: Dataset Examples and Use Cases.- Chapter 8: Cleaning your Data.- Chapter 9: Good Data Anayltics.- Appendix A: Recommended Reading.