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Buyer Personas

Buyer Personas

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Adele RevellaAdele Revella
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing

Foreword David Meerman Scott xiii

Acknowledgments xvii

Introduction: Listen First, Then Speak xix

Why Is Everyone Talking about Buyer Personas? xx

Will This Approach Work for You? xxii

Part I Understanding the Art and Science of Buyer Personas 1

Chapter 1  Understand Buying Decisions and the People Who Make Them 3

Why the “Know Your...

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Foreword David Meerman Scott xiii

Acknowledgments xvii

Introduction: Listen First, Then Speak xix

Why Is Everyone Talking about Buyer Personas? xx

Will This Approach Work for You? xxii

Part I Understanding the Art and Science of Buyer Personas 1

Chapter 1  Understand Buying Decisions and the People Who Make Them 3

Why the “Know Your...

Read moreRead more
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  • ISBN: 9781118961650
  • Number of pages: 240
  • Copy protection: ADOBE_DRM
  • Publication Date: Feb 24, 2015
  • Publisher: WILEY
  • Language: English
  • Format: pdf

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