Like many companies, PocketBook uses cookie technology to enhance your user experience, for analytics and marketing purposes that are to show you relevant offers, tailored the best to your interests while running this website and third parties websites. PocketBook respects your privacy rights, thus we kindly ask you to take a moment to enjoy Managing Cookie Preferences Please take a note that strictly necessary cookies are always enabled. If you are happy with the use of all cookie files, just click Ok in this pop-up. To learn more about cookie technology, its benefits and how Pocketbook use it, please go to our Cookie Notice
You can change your cookie settings at any time, using your cookie settings. You can use this page through your account. For more information about cookies and how we use them, please see our cookie notice.
Learn the secrets of direct response marketing with the man whocreated the George Foreman Grill campaign
In today's highly competitive, global marketplace, businesseshave to do more than just advertise their products. By takingadvantage of the accountable advertising model that direct responsehas to offer, you can improve your bottom line, build brands, anddevelop lasting relationships with legions of satisfiedcustomers.
In Buy Now!, Rick Cesari reveals twenty-five years' worthof insights and methods, enabling you to make the most of directresponse marketing in your business toolkit. Whether you're abusiness owner, executive, inventor, or marketer, Buy Now!gives you the secrets behind the successful campaigns thatcatapulted products into millions of homes.
* Find out how to use direct response to create a "self-funding"marketing campaign
* Learn the techniques to building offers that will get people torespond to your products
* Use "high touch" direct response marketing to build brandequity and drive sales at retail
* Find out why large companies like Johnson & Johnson andValvoline are using these concepts for their consumer brands
* Cesari has put more companies on the Inc. 500 list offastest growing companies than anyone else
Buy Now! to launch your products and campaigns to newheights-and connect with customers as never before-with Cesari'smarket-leading insights.