Acknowledgments
Note on Transliteration
Introduction
1. A Brief History of ISKCON: 1965-present
2. Contextualizing the Krishna Branders
3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club
4. Branding ISKCON as the Heart of Yoga
5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded
Conclusion
Glossary
Bibliography
Index