The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus Vassa, the African, first published in England in 1789, was one of the earliest and remains to this day one of the best-known English language slave narratives. Characterizing Olaudah Equiano's eighteenth-century narrative of his life as a type of 'scriptural story' that connects the Bible with identity formation, Vincent L. Wimbush's White Men's Magic probes not only how the Bible and its reading played a crucial role in the first colonial contacts between black and white persons in the North Atlantic but also the process and meaning of what he terms 'scripturalization.' By this term, Wimbush means 'a social-psychological-political discursive structure' or 'semiosphere' that creates a reality and organizes a society in terms of relations and communications. This scripturalization, achieved by the British to establish a colonial and racialized society in and through the promotion of literacy and the Bible as a 'fetishized center-object,' was also performed by an abject outsider or stranger like Equiano through his reading of the Bible as well as his own writing with the goal of imagining and promoting a more inclusive society. It is for this reason that Wimbush calls Equiano's narrative a 'scriptural story,' and he argues that this is why the talking book trope appears repeatedly in writings of eighteenth- and early nineteenth-century black Atlantic writers. Because it is based on the particularities of Equiano's narrative, Wimbush's theoretical work is not only grounded but inductive, and shows that scripturalization is bigger than either the historical or the literary Equiano. Scripturalization was not invented by Equiano, he says, but it is not quite the same after Equiano.