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Introduction 1

Part I: Getting Started in the Music Business 5

Chapter 1: Getting on the Path to Results 7

Chapter 2: A Change is Gonna Come: Changes in the Music Business 21

Chapter 3: Getting Your Music Business Job Options On 33

Chapter 4: Creating a Music Business Plan 49

Part II: Making Music and Creating Your Brand 75

Chapter 5: Writing, Rehearsing, Recording, and Performing 77

Chapter 6: Creating and Following a Production Plan 99

Chapter 7: Creating Your Brand 121

Chapter 8: Getting Noticed: Your Keywords, Bio, and Call to Action 147

Chapter 9: Securing Your Music and Brand 169

Part III: Marketing and Promoting For the Long Haul 191

Chapter 10: Building Your Website and Social Media Presence 193

Chapter 11: Planning for Content Marketing throughout the Year 217

Chapter 12: Combining Online and Physical Marketing 239

Chapter 13: Planning Music, Merchandise, and Event Drops 265

Part IV: Maintaining Your Successful Career 287

Chapter 14: Touring and Performing 289

Chapter 15: Securing Sponsorships and Endorsements 311

Chapter 16: Considering Additional Opportunities 335

Chapter 17: Tracking and Analyzing Your Progress 351

Chapter 18: Persevering, Problem Solving, and Retiring 367

Part V: Part of Tens 381

Chapter 19: Ten Habits of Successful Musicians 383

Chapter 20: Ten Tips on Presenting Yourself Professionally 389

Index 397

  • Formate: epub
  • ISBN: 9781119049463
  • Verlag: WILEY
  • Autor: Loren Weisman
  • EAN: 9781119049463
  • Buchtyp: E-book
  • Sprache: Englisch
  • Kopierschutz: Adobe DRM
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