Brand Marketing: Image - The Key to Success

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Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, language: English, abstract: Image – the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are manage...
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Seminar paper from the year 2002 in the subject Business economics - General, Nürtingen University (FB BWL), course: Seminar, language: English, abstract: Image – the key to success. In fact, a positive image matters for a company to be successful and it is a good opportunity to get positive publicity. On the other side there are other things, which are important to be successful. There are manage...
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Details

  • ISBN: 9783638111997
  • Seitenzahl: 22
  • Kopierschutz: Kein
  • Erscheinungsdatum: 08.02.2002
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf