Analysis of the Chinese Markets according to market potential for a premium coffee brand

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Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Hamburg, language: English, abstract: The thesis is split into six chapters, many with numerous subchapters. Chapter two gives an overview of brand culture in the Food and Beverage, Cosmetic and the Alcohol and Tobacco industries. It starts with an outline of br...
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Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Hamburg, language: English, abstract: The thesis is split into six chapters, many with numerous subchapters. Chapter two gives an overview of brand culture in the Food and Beverage, Cosmetic and the Alcohol and Tobacco industries. It starts with an outline of br...
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Details

  • ISBN: 9783638054560
  • Seitenzahl: 164
  • Kopierschutz: Kein
  • Erscheinungsdatum: 28.05.2008
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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